The Media Management and Economics section of the proceedings contains the following 6 selected papers: "Audience Economics of European Union Public Service Broadcasters: Assessing Performance in Competitive Markets" (Robert GH. Picard); "Remembering the DuMont Network: A Business Case Study Approach" (Walter S. McDowell);…

This book presents cutting-edge research designed to stimulate and inform the debate over advertising to the children's market and the effects such advertising has on children. Perspectives are organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront…

This publication presents the findings from an evaluation of Phase II of the National Youth Anti-Drug Media Campaign. The number one goal of the campaign was to educate youth to reject illegal drugs. This report evaluates Phase II and focuses on the effect of paid television advertising on awareness of anti-drug messages among youth, teens, and…

"Communique" is the "official newsletter of the National Association of School Psychologists" (NASP). This "Special Edition" of "Communique" is a compilation of previously published articles all of which bear on information frequently requested by families. NASP is dedicated to building partnerships between…

Because family child care providers operate out of private homes and are largely invisible to parents, they are faced with a special challenge when they try to market their programs. Based on the premise that there is no contradiction between offering a high-quality home-based child care program and marketing it as a business, this book focuses on…

The sociological context of magazine advertisements, particularly gender role descriptions, can be used to develop students' visual literacy. The techniques described are usually employed as an initial exercise in sensitizing undergraduate or graduate students to some of the issues involved in the content analysis of visual media. (Author/RM)

Problems in making and implementing affirmative action policy are outlined, including determining needs and objectives, costs, and availability of applicants. A university self-survey identified factors relevant to recruitment of qualified women and minorities, including likelihood of changing jobs, respondents currently seeking employment, and…

Materials in this bibliography were selected and recommended by members of the Use of Machine-Assisted Reference in Public Libraries Committee, Reference and Adult Services Division, American Library Association. Topics include: financial aspects, equipment and communications considerations, comparing databases and database systems, advertising…

Reviews the history of the use of advertisements as instructional material, indicating that they appear almost exclusively in advanced level textbooks for adults and that they are seldom exploited according to clearly defined objectives. Discusses various modes of utilization and suggests criteria for the selection of such materials. (MES)

Investigated job search and hiring practices in student affairs work. Questionnaires sent to member institutions of the National Association of Student Personnel Administrators indicated the extensive use of newspapers to advertise positions. Institutions placed a high level of importance on effective resumes and reference letters. (RC)

Lists and annotates more than 200 articles on mass communication, grouped according to topic. Topics include advertising, broadcasting, courts and law, government and media, history and biography, international, management, public relations, and visual communication. (GT)

The direction home economists are taking toward the future is examined from the standpoints of the role of homemaker, the consumer culture, the part that media plays, advertising, economics, lifestyles, medical care, skill development, and community life. (CT)

Lists and annotates more than 200 articles on mass communication, grouped according to topic. Topics include advertising, broadcasting, courts and law, journalism education, history and biography, international, public relations, visual communication, and women and media. (GT)

As higher education turns from a seller's to a buyer's market, colleges are using marketing strategy as an aid for student recruitment. Unethical and ethical promotion and recruiting practices, recruiting abuses (selling of immigration papers, etc.), legal contractual responsibilities, ethical decay, and consumer rights of students are discussed.…

Describes the "Stanford Daily v James Zurcher" case involving a police search of the Stanford University newspaper office, presents student press reactions to the case, and reports on other current issues that affect the student press. (GT)