Twenty-two secondary students with learning disabilities were successfully taught the principles of scientific reasoning. Using student-teacher dialogs, students analyzed information presented in magazine articles and advertisements. Students improved their ability to identify the principal claim made in an article or advertisement, graph the…

To determine whether new (1990s) cigarette and beer magazine advertisements target young adolescents by using younger-looking models than in the 1960s, sixth and seventh graders viewed advertisements and estimated models' ages. Most students perceived the 1990s models to be under 25 and the 1960s models to be over 25 years of age. (SM)

Suggests ideas to help children understand economics through the daily newspaper. Includes suggested activities about wants and needs, scarcity, goods and services, supply and demand, opportunity cost, factors of production, the stock market, advertising, and political cartoons. Suggests appropriate grade levels for each activity. Argues that…

The central issue in determining taxability of colleges' unrelated business income is the tax's purpose: to eliminate unfair advantage of exempt organizations over tax-paying businesses. If the business is not competing with outside vendors and can be related to the organization's exempt purposes, income is not taxable. (MSE)

Examined knowledge about medicines and perceived benefit among 101 children, ages 7 and 10. Found that medicine knowledge was explained using age, educational environment, and degree of internal locus of control as significant predictors. The negative effect of internal locus of control predicted perceived benefit. Retention of drug advertising…

Focuses on ways in which a group of high school students responded to fine art and other forms of visual culture, such as advertising images, cartoons, and propaganda posters. Discusses three emergent themes in student responses: (1) purposes of imagery; (2) interpretation of images; and (3) relationships among images. (DSK)

Studies students in an urban junior high school about their attitudes toward cigarette advertising, their perception of the harmful effects of cigarette smoking, and their sources of information. Approximately 27% believed cigarette advertising significantly influenced their classmates or themselves, and 90% recognized that smoking was seriously…

Presents results of a survey of 158 master's degree programs in mass communication disciplines regarding: thesis, project, and coursework-only options; course requirements; and core courses most frequently required. Compares these findings with those from earlier studies. (SR)

Discusses the need to market distance learning packages and face-to-face courses. Provides 12 tips to assist those who are developing educational programs in assessing the importance of trigger leaflets. Also focuses on design techniques that can be used in trigger leaflets. (DDR)

Presents criteria for evaluating and comparing Web search tools designed for children. Highlights include database size; accountability; categorization; search access methods; help files; spell check; URL searching; links to alternative search services; advertising; privacy policy; and layout and design. (LRW)

The Maslach Burnout Inventory--General Survey (MBI-GS) is designed to measure the three subdimensions (exhaustion, cynicism, and professional efficacy) of burnout in a wide range of occupations. This article examines the factorial validity of the MBI-GS across eight different occupational groups in Norway: lawyers, physicians, nurses, teachers,…

Visual images are not simply embodiments of social reality; they are indeed ideological sites embedded with powerful discursive sociopolitical meanings that exert strong influences on the ways in which people live their lives. The author of this paper describes the Ad-Deconstruction Project, which challenged students to integrate aesthetic…

With the baby boomers increasing in age, the number of older Americans is projected to increase to 82 million by 2050, an increase of 225% from the year 2000. But despite their growing numbers, older individuals continue to face negative attitudes toward them, their way of thinking, and their abilities. These negative attitudes result from the…

The Central Piedmont Community College Libraries have been successful in creating positive expectations from the CPCC community by connecting an official library logo with quality library service. The creation of the CPCC Libraries' logo CLICK was a process that spanned several months. A history of this process details the meetings and design work…

In this study, the portrayal of tanned skin and sun protection in magazines, television programs, and movies popular with Australian adolescents were analyzed. Images of models in magazines (n = 1,791), regular/supporting characters in television programs (n = 867), and regular/supporting characters in cinema movies (n = 2,836) for the 12-month…