Outlines the steps to be taken by a public library board of trustees in recruiting and hiring a director. Activities discussed include planning a search strategy, writing the position description, advertising and soliciting applications, employer conduct, selecting finalists, interviewing, and following through on the final decision. (10…

College and university fund-raisers offer suggestions for successful direct-mail campaigns, telephone campaigns, and fund-raising auctions. Ideas include specific persuasive techniques for different types of donors, motivational and support mechanisms for volunteers, and appealing activities and rewards for campaign participation. (MSE)

Describes methods for stretching a popular adult library materials budget. Highlights include prepurchase evaluation and selection; acquisitions; fund raising to support selection funds; distribution; weeding; promotion; and lobbying. (Author/AEF)

Discusses the influence of radio on the social history of the United States between the world wars. Describes early broadcast programing as a mix of culture, education, information, and some entertainment. Addresses the role of radio in the Depression and through the beginnings of World War II in Europe. (DK)

Discusses the likelihood that companies will use online services as an advertising medium. Topics addressed include the art of interactive marketing; advertising in the digital age; early experiments with interactive marketing, including the use of videotex and videodisc; and recent trends that set the stage for interactive marketing to personal…

Outlines the effects of the deregulation of television advertising and marketing on children's play and behavior. Discusses what early childhood educators can do to counteract these effects. (HTH)

This theme issue on entertainment provides an annotated listing of Web sites, CD-ROMs and software, videos, books, and other resources related to entertainment to be used with K-8 students. Sidebars highlight movies, virtual expeditions, children's television, and advertising on the World Wide Web. Suggested activities are included. (MES)

Provides a historical overview of U.S. print advertising from the 1890s to the 1990s. Demonstrates how advertisers adapt their messages and target audiences to the changes each era brings. Conveys that advertising reflects society by giving an image of an era as it aims to persuade. Offers six teaching activities. (CMK)

Offers a lesson in which the students investigate the media, in particular news stories, announcements, and advertisements, for evidence of attitudes on human rights. Assists students in developing an awareness of human-rights issues in everyday life and enables them to cite examples of human-rights protections and violations. (CMK)

Discusses the transformation of the U.S. consumption habits and the creation of the consumer during the Progressive Era. Describes the relationships among the production of goods, advertising, and progress. Focuses on the role advertising played in altering U.S. cultural beliefs and the continued attachment to the past. (CMK)

There are occasions at a busy reference desk when contact time with patrons is limited. A solution to this is to create a mediated reference search service where librarians can have the luxury of conducting extended reference interviews. One-on-one searching services can be very beneficial for library patrons, including students, staff,…

Much good work has recently been done on the socioeconomic history of teaching in the United States, particularly in relation to the "feminization" of the profession that occurred over the course of the nineteenth century. This article brings together evidence from disparate local sources in both North Carolina and New York to explore…

One of the major challenges faced by states and communities is the prevention of underage alcohol access. Underage drinking is widespread and, to a large extent, tolerated by society. It is also implicated in a range of health and social problems that are both tragic and costly. The bad news is clear and all too visible. Underage alcohol use is a…

The authors report on an advertising campaign to communicate the availability and desirability of using Sexual Assault Nurse Examination (SANE) services. They used social marketing precepts to develop posters to educate college students about using SANE as a health service and as an arm of prosecution. After 2 advertising campaigns, they conducted…

Every year in the United States, health and social problems result from adolescents' use and abuse of alcohol. Alcohol use is associated with high-risk behaviors and is a leading cause of death among adolescents. Research indicates that alcohol advertising influences drinking intentions for children and adolescents. Using content analysis of 486…