This publication describes the necessary steps a day care planner should follow from his or her initial thoughts of starting a day care center through to opening the door to care for children. The following steps are suggested: (1) consult appropriate offices to obtain licensing regulations, and zoning codes, as well as information on major…

This manual, part of the "Competence Is for Everyone" curriculum, helps students examine the process of making appraisals of people and how appraisals can limit learning and career opportunities when based on sex or race. The curriculum can be used by intermediate, secondary, and junior college teachers and students. This anthology, a…

Designed to be used with the General Marketing Curriculum Planning Guide (ED 156 860), this guide is intended to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing for farm and garden hardware building materials; it is designed also to allow marketing and distributive education…

This project designed and implemented an instructional unit in the production of television commercials in a distributive education program. In addition to providing students with a more comprehensive unit on advertising, the producing of commercials for products sold in the school gave them an opportunity to incorporate classroom theory into…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 47 titles deal with a variety of topics, including the following: (1) television and attitudes about crime, (2) attitude measurement in marketing communications, (3) soap operas and liberal education values, (4) the existence of…

The set of three units, designed for middle and junior high school gifted students, includes 30 lessons on logic and critical thinking. Each lesson includes information on objectives, materials, and teaching presentation suggestions. Ten deductive reasoning lessons focus on such topics as fact and opinion, tests for validity of deductive…

An examination of the portrayal of women in popular magazine advertising from 1942 to 1945 suggests that the mass media played a major role in calling women out of the home and into the factory and machine shop to assist in the war effort. Discouraged from working during the Depression years when jobs were scarce, in the 1940s women were eagerly…

This paper discusses the intercultural communication body of knowledge and focuses on the ethnicity and mass communication. The orientation and tradition of communication research in the United States is discussed; the findings of some mass communication studies that have subject matter or variables related to mass ethnicity are summarized; the…

A total of 734 sixth through twelfth grade students completed two questionnaires in a study that focused on the development of consumer skills, the sources of consumer skill acquisition, the effects of cognitive development and social factors on the socialization processes, and the effects of levels of competency on various consumer skills. A…

This book argues that developing insight into the ordinary is a major part of education. Each of the five chapters contains ideas and activities designed to help students and teachers sharpen their perception of their day-to-day physical and social environment. "Survival Skills in a Consumer Society" examines the way people are persuaded to…

The Educational Foundation of the American Association of Advertising Agencies was established by the Association's board to foster the accomplishment of six major goals: to create a bridge between advertising and university research, to attract top young people to the study of advertising, to raise the academic stature of advertising, to enlarge…

Consumer education should be integrated throughout the curriculum in an inter-disciplinary manner. English teachers have unparalleled opportunity to provide students with excellent foundations for critical and interpretive reading and thinking in the area of advertising, as they are involved with reading, vocabulary building, and both oral and…

Language class activities are outlined, including a class project to develop a detective story, a study of political advertising, creative story-writing, and the viewing of Italian television films about France. (MSE)

Discusses how "technique" and "strategy" for teaching oral expression have their origins in a wide variety of communicative acts and their components. (MSE)

Offers summaries of studies that investigated many topics, including the following: (1) images of the United States in Jordanian media; (2) television terms, such as "radiovision," that did not last; (3) how newspapers in Alaska cope with staff turnover; (4) newspaper design preferences among students; and (5) the problem of libel for…