The popular art of William F. "Buffalo Bill" Cody--lithographic posters advertising his Wild West Show and depicting the Indians who performed in it--created the visual image of the American Indian that we have come to know as the Siouan stereotype. By contrast the artists' images of the American Indian were inaccessible to the general…

Because of an increasing proportion of nonparents in communities, schools must learn to use newspapers, radio, and television to build community support for education. A hypothetical case shows how education officials can mount an aggressive communication program using staff volunteers to work with the public media. (TE)

The origins and functions of stereotypes are discussed, a classroom study of Mexican students' perceptions of the French and French culture based on their responses to French advertising and cartoons is reported, and implications for instruction and teacher behavior to change existing stereotypes are outlined. (MSE)

Discusses the development of advertising and publicity strategies and policy for student recruitment purposes at a college of education in the United Kingdom between 1972 and 1982. Covers changes in staff attitudes, selection of media, organization of administration, and cost factors. (PGD)

The proportion of adolescents in the United States who are obese has nearly tripled over the last two decades. At the same time, schools, often citing financial pressures, have given students greater access to "junk" foods and soda pop, using proceeds from these sales to fund school programs. We examine whether schools under financial pressure are…

This "mini" curriculum unit introduces primary children (grades K-3) to the concept of images presented through the media, primarily advertising through print and on television. The unit is divided into three approximately 45-minute lessons. In the unit's first lesson, students will discuss why they like the particular toy they have…

This document consists of the four issues of the "Media Now" newsletter published during 1997-1998. Functioning as a link between academia and the creative community, the "Media Now" newsletter from Children Now is dedicated to keeping advertisers, advertising professionals, television writers, and producers and network executives abreast of…

This book presents articles regarding communication in a variety of contexts. Articles are: (1) "Musings on Language and Communication" (C. A. Bonilla); (2) "How Do Infants Learn to Speak?" (K. Lauderdale and J. L. Roberson); (3) "Language, Learning, and the Brain, Any Questions?" (K. Lauderdale, B. J. Somera Mace; T.…

A nine-point plan is given for opinion research for college marketing: obtain administration commitment; determine specific research needs; define college goals measurably; establish a recruitment committee; identify vital publics; focus research on them; develop questionnaires; determine research mechanism; and assign responsibility and…

Describes study examining job advertisements for academic librarians published in three journals--"Library Journal,""ALA Bulletin/American Libraries," and "College and Research Libraries"--over a 20-year period. Announcements were analyzed in terms of requirements for education, experience, qualifications, and…

Contains five articles concerning: (1) exploitation of commercials to enhance comprehension and oral/written expression; (2) a game involving matching picture and text in advertisements; (3) a vocabulary-development game used in teacher training; (4) comprehension and analysis of literary texts in intermediate classes; and (5) techniques for…

Investigated whether public service announcements (PSAs) on the nature of television advertising affect (1) children's awareness of advertising intent; (2) their belief in its truthfulness; and (3) their perception of advertised products. Data indicate that PSAs can influence children's perceptions of advertising's credibility and can affect their…

Summarizes recent research on the following topics: media coverage and information-seeking behavior, newspaper treatment of state government releases, magazine evaluations and readership, motivation for viewing television programs, sex differences in bylines, photojournalism, advertising on children's television, television editorial themes,…

An investigation of a saturation advertising campaign to acquaint the public with changes in radio wavelengths showed that repeated presentation of material does not lead to learning unless appropriate encoding occurs. Such encoding will occur when subjects are allowed to use previously acquired learning strategies. (PMJ)

Describes a school program in which two sixth-grade science classes researched, created, and put together an ocean museum targeted at kindergarten through eighth graders who are geographically distanced from the ocean. Details the process for investigating topical areas, organizing teams of students, researching, writing, creating displays, and…