Discusses U.S. Supreme Court cases during the 2000-01 term. Focuses on federalism, such as the case Solid Waste Agency v. Army Corps of Engineers, No. 99-1178, and cases related to the U.S. Bill of Rights First Amendment, such as United States and Department of Agriculture v. United Foods, Inc., No. 00-276. (CMK)

Discussion of research methodology for evaluating the degree of standardization in multinational corporations' online communication strategies across differing cultures focuses on a research framework for cross-cultural comparison of corporate Web pages, applying traditional advertising content study techniques. Describes pre-tests that examined…

Increasing corporate sponsorship in public schools is seen by proponents as promoting change among pedagogic fundamentalists resisting innovation. Critics see it as predatory marketing among a captive audience, undermining educational credibility, focusing on employment at the expense of preparation for participation in society, and a disincentive…

Traces the development of advertising as a major field of study in American universities since 1963. Notes the absorption of advertising education by many schools of journalism and mass communication. Argues that, although the number of advertising majors is likely to increase, there is an inadequate supply of potential doctoral level instructors…

Contends that the increasingly central role of imagery in contemporary society calls for the development of a pedagogy emphasizing critical media literacy. Using examples from print advertisements for cigarettes, argues the need for cognitive competencies to withstand the onslaught of media messages, empowering individuals to become autonomous,…

Reports on a survey of gendered differences in interests and expectations among advertising students preparing to enter advertising as a career. Finds that students expressed similar career interests and preferences, but that women anticipate greater difficulty advancing in the field once they have their first job. (SR)

Reports on a survey of university advertising media teachers regarding textbooks and instructional aids used, teaching techniques, computer applications, student placement, instructor background, and faculty publishing. (SR)

A chart shows the best campus public relations uses for 17 communication techniques: face-to-face contact; phone call, regular mail; electronic mail; special events; a speech; press release; press kit; press conference; television and radio public service announcements; video news releases; promotions and posters; advertising; newsletter;…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

Describes a demonstration that helps students realize that advertisements can communicate messages about gender roles. Suggests using the demonstration in a variety of courses to introduce the topic of gender roles and stereotyping in a nonthreatening manner and to facilitate discussion on follow-up topics. Recommends exploration of students'…

Along with the rest of the media, the black magazine industry is currently struggling to survive in tough economic times. However, publishers and editors express confidence in their survival because they meet the needs of their readership, needs that are not met elsewhere. (SLD)

To thrive in our media-saturated culture, children must become media literate and learn five lessons: media messages are constructed by a few for the many; constructions involve creative languages; different people experience the same media message differently; media are primarily profit-driven businesses; and media have embedded values and…

Examines images and patterns of gender stereotypes within mediated and electronic advertisements that reach students online or when viewing computer software and educational television and questions decisions made in the construction of these images. The paper explains the importance of teachers, parents, and the community working together to…

A model was developed for recruiting experienced educators, extending the recruitment-as-marketing theory. To assess the model's utility, 168 experienced female teachers posed as job applicants responding to position advertisements. Participant reactions were more favorable when advertisements contained intrinsic job attributes, a personal tone,…

Communication is a major problem in the management of patients. Miscommunication occurs frequently in populations with low reading skills, illiteracy does not completely account for the observed low rates of recall of communicated information. Transmission of the message also plays an important role. Successful strategies to improve communication…