This guide was developed to provide specific, practical advice to teachers who are involved in operating a school store as an adjunct to the marketing/distributive education curriculum. The handbook format integrates school store operations with classroom learning activities and the Michigan Marketing and Distributive Education Core Curriculum.…

Magazines and comic strips are two readily available cultural artifacts that can be used by expository writing teachers. Magazines are a particularly rich source of referential material for the composition classroom, offering examples of various prose styles and formal structures. One possibility for using magazines in writing classes is a…

This instructional handbook is one of a series of ten packets designed to form a comprehensive course in nutrition for secondary students. This unit provides a brief overview of the world food crisis, the proposed U.S. Dietary goals, and the conflict between freedom of speech and the proliferation of nutrition misinformation. It contains a page of…

Several intermediate performance objectives and corresponding criterion measures are listed for each of eight terminal objectives for an intermediate commercial and advertising art course for high school vocational students. The materials were developed for a two-semester (3 hours daily) course involving specialized classroom, shop, and practical…

This curriculum guide in marketing and distribution has been designed for children in grades K-6. It is presented much like a cookbook from which recipes (activities) may be extracted and experimented with depending on the tastes (needs) of the children. It is suggested that objectives be reinforced through teacher-developed activities or through…

This study investigated whether candidate images could be designated as primarily either stimulus- or perceiver-determined and if a multiple regression model could be constructed to predict candidate image ratings from pre-stimulus perceptions of the candidate's party and post-stimulus ratings of the advertisement. One hundred twenty subjects were…

A major lobbying and advertising effort on behalf of women's athletics of the University of Minnesota, one of the few major sports-playing institutions where the women's athletic department operates independently from the men's program, is described. (MLW)

This issue, written in English and French, focuses on the increasing role of English in Switzerland, as it affects both the general public and the education system. The articles include the following: "The Function of English in Swiss Advertisement" [written in French] (Marc Bonhomme); "Unpacking before Take-Off: English for Swiss…

This present research reveals how beer advertising affects adolescents' knowledge of beer brands, drinking attitudes, and drinking behaviors. In addition to traditional psychological approaches for measuring media effects on alcohol-related behaviors and attitudes, market research advertising tracking methods were included to permit a clearer and…

This collection of articles on intercultural communication and pragmatics includes: "Peut-on traduire la publicite? L'exemple des annonces romandes et alemaniques" ("Does Advertising Translate? The Example of Romansch and German Ads") (Marc Bonhomme, Michael Rinn); "La construction de l'image de l'autre dans l'interaction.…

The "Early Childhood/Teen Communications Project" conducted a pilot investigation of two grade 7-8 combination classes at a K-12 alternative school in Seattle, Washington. The students (approximately 55) were given the opportunity to work with media literacy materials over a four-week period for about 1.5 hours each day. This paper describes the…

The annual Partnership Attitude Tracking Study (PATS) tracks consumers' attitudes about illegal drugs. PATS consists of two nationally projectable samples: a teen sample for students in grades 7-12 and a parent sample. The 2002 PATS, conducted in homes and schools, collected data using self-report surveys. Results indicate that after a decade of…

Three contributors discuss using advertising slogans in writing instruction, setting up a paperback book lending center in an industrial cafeteria, and the effect of reading supervisors' expertise on junior high school students' reading achievement. (AEA)

Reviews the current research on the effects of television advertising on children and the interaction between parent and child regarding the child's consumer behavior. Suggests areas for future research. (JMF)

The content of a series of seminars on prescription drug promotion seminars that have been conducted for medical students and other health professionals is outlined. Focus is on dramatizing media-practitioner interaction and conflicts of interest. Also reported are results of a pretest that surveys student attitudes toward such ethical…