This Child Development Associate training module explores the multifaceted aspects of family child care, including zoning, certification, insurance, hours of care, fees, advertising, programming, and parent/provider agreements. The module's purpose is to help individuals interested in a career in family child care understand the CDA requirements…

This reader is intended to introduce undergraduates to the richness, sophistication, and diversity that characterize contemporary media scholarship. Another goal is to take the mystery out of the idea of media culture by examining its production, construction, and the meaning-making processes through which media imagery and messages help shape our…

Noting dramatic changes in First Amendment protections for high school students and new legal issues facing college newspaper editors, this book describes in detail the legal rights and responsibilities of both the high school and college press. While the book is extensively footnoted, it intentionally avoids "legal-ese" and "brings…

This report, fourth in a series of eight, highlights the views of Californians about policies local communities and the state can establish to reduce the potential for alcohol problems among young people. In the California Center for Health Improvement (CCHI) "Children and Youth Survey," 51% of the adults surveyed said that they were…

The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…

The Joe Camel campaign by RJR Nabisco began in 1990 in an attempt to increase the brand's sagging market share. Studies showed the campaign's appeal to young children and teenagers. In the debate that followed, several children's advocates renewed their appeals for restriction on cigarette ads. A review of the literature shows that children are at…

This instructor guide for a unit on promotion in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 2 of learning--planning for a…

Activities and methods for teaching newspaper skills to eighth-grade students are presented in this unit from the Greenfield Express Management System (GEMS) program, a California Demonstration Program in Reading. A project overview form from the California Centers for Educational Improvement (CCEI) describes the GEMS program and lists other units…

Designed for a minimum amount of teacher supervision, this guide consists of introductory practice and evaluative activities for teaching secondary school students about critical judgment. A sample grade ladder and calendar help students self-schedule and keep track of their grade and points. The activity unit is preceded by a teacher rationale,…

A compilation of activities and instructional ideas on advertising helps intermediate or junior high school teachers incorporate simple consumer education concepts into the social studies curriculum. Material is divided into three sections. An outline defines 16 advertising techniques including eye appeal, youth appeal, snob appeal, celebrity…

In an effort to promote computer literacy among advertising students, an assignment was devised that required the use of online database search techniques to find secondary research materials. The search program, chosen for economical reasons, was "Classroom Instruction Program" offered by Dialog Information Services. Available for a…

The migration of people from cities to suburbs, new patterns of advertising, a less homogeneous and unified readership, and increasing competition from other media have produced tremendous pressures on daily newspapers. In responding to these pressures, metropolitan dailies are turning from "hard" to "soft" news, away from their poorer urban…

This curriculum guide for marketing and distributive education programs in Illinois consists of two sections. In the first section, the rationale for the curriculum is presented, along with the process used to develop it. This presentation is followed by a discussion on articulation in education, especially between high school and postsecondary…

To explore racial attitudes from the colonial period of the United States, a study examined advertising practices regarding announcements dealing with black slaves in colonial newspapers in Massachusetts, New York, Pennsylvania, Maryland, Virginia, and South Carolina. Careful scrutiny revealed no relationship between the editorial stance of a…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 37 titles deal with a variety of topics, including the following: (1) the role of television in the lives of older homebound individuals; (2) radio wars between Cuba and the United States; (3) the relationship between…