A study investigated the perceived source credibility of organizations that produce health messages. Manipulated versions of a health advertisement were generated to represent three types of organizational sources: a nonprofit source, a for-profit source, and a combination of for-profit and nonprofit sources. The advertisements were then produced…

All areas in mass communications (i.e., newspapers, magazines, television, radio, films, photos, and books) will be transformed because of the increasing sophistication of computer users, the decreasing costs for interactive computer systems, and the global adoption of integrated services digital networks (ISDN). ISDN refer to the digitization of…

This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…

This booklet is intended for classroom use in first-year high school French to acquaint students with the McDonald's fast food restaurants in Paris. The specific objectives are for the student to: (1) discuss the similarities and differences between the American and Parisian McDonald's, (2) set up a miniature McDonald's in the classroom, (3) order…

This booklet is intended for classroom use in first-year high school Spanish to acquaint students with the McDonald's fast food restaurants in Costa Rica. The specific objectives are for the student to: (1) discuss the similarities and differences between the American and Costa Rican McDonald's, (2) set up a miniature McDonald's in the classroom,…

Each year one week is designated by the Governor of New York as Adult Learning Week because of the growing importance of adult education to society and the economy of New York State. The major purpose of Adult Learning Week is to promote greater public awareness of the availability and variety of learning opportunities for adults. In practical…

This publication is a resource to help independent schools attract more familites to their institutions and to increase the voluntary support by the larger community surrounding the school. The first chapter attempts to dispel misconceptions, define pertinent marketing terms, and relate their importance to independent schools. The rest of the book…

A curriculum designed for public relations students in a persuasion class at Indiana State University provided them with the theory of persuasion and then gave them the opportunity to apply the theory by doing volunteer work for a community client. The course has four objectives: (1) to provide students with entrepeneurial experience and practical…

Some economic variables were examined that affect enlistment decisions and therefore affect the continued success of the All-Volunteer Force. The study used a multiple regression, pooled cross-section/time-series model over the 1975-1982 period, including pay, unemployment, educational benefits, and recruiting resources as independent variables.…

The Action-Communication-Expression program, an extension of a speech communication class in a Houston (Texas) high school, involves visual and concrete communication, such as photography, script writing, and filmmaking. Students in two speech classes work in small groups of four or five, independently of the teacher, after receiving initial…

A comprehensive approach to a critical study of the mass media is presented in this journal insert, which also provides a format for planning an integrated unit. The main section of the insert focuses on seven questions and their answers concerning: (1) selection of the topic, (2) justifying a mass media curriculum, (3) entry experience, (4)…

This handbook of procedures developed by the Committee on Professional Concerns (COPC) of the University of South Florida (USF) describes the process to be used in recruiting and hiring qualified candidates for positions on the USF library faculty. The publication is divided into six sections: (1) information on the USF equal employment…

By presentation of a variety of suggestions for public relations activities, this booklet provides the library media specialist with means for enhancing the effectiveness of the school and district library media program. The lists of ideas begin with general suggestions for library media center (LMC) facilities, services, and communications, and…

Youth leaders and parents can use this activity oriented publication to help children six to twelve years of age become more independent by acquiring daily living skills. The publication consists of five units, each of which contains an introduction, learning activities, and lists of resource materials. Age-ability levels are suggested for…

This teacher's guide is the core module in a set of 36 modules and specifically accompanies CE 031 030. It is the first in the series Getting Down to Business. The purpose of module 1 is to provide an introduction to the other 35 business-specific modules in the program and be a supplementary reference for teachers. Following the overview are…