The findings of this study indicated that children's capacity to comprehend television advertising is primarily a developmental phenomenon, although social and experiential factors may have a moderate positive and a minor negative influence, respectively. Research subjects were 289 elementary school boys of first, third, and fifth grade levels,…

Developed for a high school quinmester unit on the language of persuasion, this guide provides the teacher with teaching strategies for a study of the speaker or writer as a persuader, the identification of the logical and psychological tools of persuasion, an examination of the levels of abstraction, the techniques of propaganda, and the…

Discusses how to examine and evaluate claims of improved academic performance in advertisements for computer-assisted instruction. Highlights include the proper use of comparison groups; types of statistical analyses; the Hawthorne effect; the interpretation of scores; interpreting graphic presentations; tests of significance; and cost…

Argues that next to quality of care, location is the most important factor in the success of a child care center. Emphasizes site evaluation; the grand opening; creating awareness in the community through paid advertising; telephone techniques; school tours; a free week of enrollment; and maintaining good parent relations. (RDN)

Discusses learning activities involving advertising that uses outdoor images. Classifies such advertisements into six types: those directly about the outdoor/outdoor items, classified ads, advertisements using outdoor scenes to sell non-outdoor products, advertisements using animals as logos/trade names, outdoor advertising, and advocacy…

The Visual Communication Division of the proceedings contains the following 7 papers: "Photography Editors as Gatekeepers: Choosing Between Publishing or Self-Censoring Disturbing Images of 9-11" (Renee Martin Kratzer and Brian Kratzer); "Jane Campion's 'The Piano': The Female Gaze, the Speculum and the Chora within the…

The Cultural and Critical Studies Division of the proceedings contains the following 15 papers: "'Mourning in America': Ritual, Redemption, and Recovery in News Narrative after September 11th" (Carolyn Kitch); "Inequality of Resources: The Crisis of Media Conglomeration and the Case for Reform" (Brian Houston); "Buying…

In preparing for this report, surveys and focus groups were conducted with adults (N=900), with or without children under the legal drinking age, to determine their attitudes, views, and thoughts regarding the problem of underage drinking. The survey was designed to identify opportunities for civic engagement on the issue of underage drinking and…

This collection of lesson materials for high school teachers and students focuses on the study of ethics and values that underlie the political process in the United States. The collection is meant to encourage teachers and students to examine the value conflicts that frequently appear in the electoral process and stimulate student thinking about…

This publication presents K-12 tobacco use prevention lesson plans for schools in the state of Montana. Lessons for students in grades K-6 include: family connections; body tracing; smokeless tobacco; prenatal development; tobacco look-alikes; tobacco chemicals; analyzing tobacco and alcohol ads; tobacco use and the lungs; and a personal health…

The Advertising Division of the proceedings contains the following 20 papers: "Stereotyping the 'Model Minority': A Longitudinal Analysis of U.S. Primetime Network Commercials, Comparing Asian Female and Male Characters to Themselves and Others" (Dennis J. Ganahl, Liang Ge and Kwangok Kim); "Cultivation Effects of Television…

The Magazine and Visual Communication Divisions section of the Proceedings contains the following 8 papers: "Beefcake, Breadwinner, or Babysitter: A Content Analysis of Male Images in Female-Targeted Magazine Advertising, 1978-1998" (Mikalee Dahle and Jennifer Greer); "The Impact of Larry Flynt: An Overview of One Publisher's Legal…

The History section of the proceedings contains the following 15 selected papers: "Attacking the Messenger: The Cartoon Campaign against 'Harper's Weekly' in the Election of 1884" (Harlen Makemson); "Fact or Friction: The Research Battle behind Advertising's Creative Revolution, 1958-1972" (Patricia M. Kinneer); "Bee So…

Despite calls for change and numerous proposed alternatives, art education remains committed to the studio model. The retention of the status quo may be related to the economics of art studio materials and especially to the extensive advertising of art supply companies in art teachers' journals. (Author/IS)

The critical viewing curriculum employed in this study helped young children improve their understanding of important dimensions of television commercials. Each of the three instructional approaches (lecture, audiovisual discussion, and role playing) was successful in raising awareness and skepticism about commercials, but the role playing method…