Reports briefly on research concerning (1) network television coverage of the Iranian hostage crisis, (2) puffery and readership of magazine advertisements, (3) television role models and anticipated social interaction, (4) portrayals of the elderly in magazine advertisements, and (5) British broadcast coverage of the Soviet invasion of…

Recruitment ads aimed at college students should generate response from the target audience, create a favorable impression of the company and influence personnel who influence students. Ads must be unique, visable, believable and invite action and serve as part of a total recruitment strategy. (JAC)

Discusses many topics, including proposals to limit television advertisers' access to children; the dependence of television commercials on involuntary, mnemonic learning; the way television commercials' bypassing of rationality is aided by cognitive processing of music, rhythms, and familiar sensory events; and ideas for correcting the damage…

Demonstrates how colleges can use distance education to attract and retain a "critical mass" of learners for distance programs. Explores alternative ways to view distance education market opportunities and determine which avenues to pursue. Suggests how to be more effective in all aspects of distance education programs. (13 citations) (YKH)

Examines developments in multimedia technologies and in the World Wide Web. Discusses CD-recordable, CD-rewritable, cable modems, personal digital assistants, digital video discs, interactivity and virtual worlds, advertising on the Web, and Intranets and CD-ROM networks. Eight tables and figures show costs, download time, estimated sales, storage…

Provides an up-to-date bibliography of resources available for teaching media literacy. Groups resources into the areas of media education methodology, mass media texts, general background, television, film, the news and medium of print, advertising, gender and the media, popular culture, popular music and rock video, periodicals, and…

Presents the results of a survey of perceived quality of doctoral programs in mass communication as rated by members of the Broadcast Education Association and members of the Association for Communication Administration. (MS)

Describes a step-by-step process for conducting a small-group activity for intermediate students of French as a Second Language in which the students are asked to create a print advertisement for a new, nutritious snack. The steps include contextualization, brainstorming, establishing criteria, planning the activity, language, and reflection on…

The education crisis is like TV violence; the worse it gets, the more inert we become. Truth is that Americans do not really care about education. The young are adept at "reading" adult hypocrisy. Commercialism rules. There is nothing in Homer, Virginia Woolf, Shakespeare, or teaching that will bring youngsters big bucks. Freedom and…

Argues that effective marketing is essential for community colleges to keep pace with a changing environment. Presents a broad definition of marketing that includes delivery of educational services and maintenance of a student-centered college environment. Reviews award-winning two-year college marketing strategies and outlines a step-by-step…

A study tested responses of 201 upper division business students to 8 graduate business school recruitment ads with similar content but written in different styles. Results suggest that certain styles, independently and in combination, do affect perceptions on lower-order dimensions (ad interest, appeal, believability, clarity) but not broader…

College and university Web site managers are offered advice for creative funding and staffing, including how to determine actual human, equipment, and financial resource needs; six ways to break out of the conventional funding paradigm (using existing resources well, using others' money, advertising, priority shifts, shared resources, and in-kind…

Business schools across the country are specializing in electronic commerce, in which teams of students create online businesses available on the Internet only to participating institutions. The courses offer students an opportunity to see how an online retailing business is conducted, including creating and maintaining Web sites, advertising…

Colorado Springs (Colorado) School District 11 was the first to offer advertising opportunities via its school buses. This action was taken after new investment policies, self-insurance, contracting out, and salary freezes proved inadequate to offset voters' reluctance to increase taxes. Opposition was limited, due to strong community support and…

Describes a study that applied marketing and advertising theory to recruit community-college business faculty. The reactions of male and female target applicants to recruitment advertisements and job descriptions were assessed, with differences found between the two groups. Discusses results, and implications for practice, theory and research. (36…