Presents a guide to direct teachers of all grade levels to antismoking resources on the Internet. The paper discusses the importance of basic knowledge and facts about smoking and health risks, beginning at an early age; tobacco marketing awareness; and social action to reinforce knowledge. (SM)

E-commerce is a relatively new content area for business educators even though it includes a variety of business concepts such as marketing and desktop publishing. Whether developing a new course or integrating e-commerce concepts into existing courses, determining the topics that are important can be a challenge. This study sought to identify the…

Video is a powerful tool, and it can be used to motivate student achievement and learning. One of the greatest advantages in getting students to work with digital media is that they can retake and re-edit a project until they are satisfied with it. Students become very occupied in applying what they have learned by producing mini-documentaries,…

Co-hosted by the National Consortium for Specialized Secondary Schools of Mathematics, Science, and Technology (NCSSSMST) and The Keystone Center, the third annual Keystone Center Youth Policy Summit focused on Adolescent and Childhood Nutrition in America's K-12 Schools. In June 2006, 40 students from 10 math and science schools came together in…

Designing effective marketing and recruitment strategies for HIV prevention research requires attention to cultural relevance, logistical barriers, and perceived psychosocial barriers to accessing services. McGuire's communication/persuasion matrix (1985) guided our evaluation, with particular attention to success of each marketing "channel"…

This article uses critical discourse analysis to show that a series of advertisements by the United Nations High Commissioner for Refugees are premised on a discourse of sameness that constructs difference negatively. The article moves from deconstructing these advertisements to possibilities for reconstruction that show difference as a positive…

Over the past few years, media use among children and teens has become more prevalent than ever. With the launch of the iPod, the explosion in instant messaging, the birth of mobile video and YouTube, and the advent of social networking sites like MySpace, young people are rarely out of contact, or out of reach of the media. Meanwhile,…

The National Consortium on Leadership and Disability for Youth (NCLD-Youth) is one of 15 Youth Resource, Information, and Training Centers focused on empowering youth and emerging leaders with developmental disabilities. The NCLD-Youth is a youth-led center with partners in the District of Columbia as well as in the states of Florida and New…

In the writing classroom, students and instructors alike must not only theorize experience but must also experience theory. This is no easy task, for despite cultural studies' emphasis on the "subjective side of social relations," contemporary theory is heavily directed toward signifying practices, and, as Lawrence Grossberg argues,…

The Qualitative Studies section of the proceedings contains the following 13 papers: "Writing as Theater: The Marketing of the Digital Word" (Sally McMillan); "Rethinking Ideology: Polysemy, Pleasure and Hegemony in Television Culture" (Luis Rivera-Perez); "Low Power FM: A Small History" (Gregory J. Adamo); "The…

The Advertising and Public Relations section of the proceedings contains the following 14 papers: "Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials from 1990 and 1995" (Hong Cheng); "The Impact of Advertising Distance on International Advertising: An Analysis of…

Although many students simply do not visualize or draw very well, most students have capabilities and potentials that they, and perhaps their professors, are overlooking. Once elementary representations are mastered, it may be that drawing becomes progressively less of a learning tool as one moves through the educational system. But there is…

The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…

This document is one of three texts which comprise the written components of The Responsive College Programme dissemination materials. The program is designed to help colleges in the United Kingdom market themselves and their courses effectively, and this volume, which is freestanding and directed at both the general reader and the specialist,…

This instructor guide for a unit on selling in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 2 of learning--planning for a business…