Community college journalism programs have a long-standing tradition of being transfer programs, which, in contrast to career programs, often take longer, are more expensive, and offer no guarantee of a job after graduation. If community colleges offered intensive 2-year technical journalism programs that mixed basic skills such a composition,…

The prevalent use of sophisticated advertising techniques in political campaigns presents the great danger that citizens can be manipulated to make political decisions out of emotion rather than rational thought. Citizens must be provided with the educational tools needed to detect the bias, distortion, and other tactics used to influence them.…

With minor modifications, an advertising fundamentals course can stimulate creative development and provide career direction while it presents the basic elements of advertising. A group presentation introduces students to research and familiarizes them with the conflict resolution process useful in preparing advertising. A group project arranges…

A description of a teaching method which encourages student participation through small discussion groups is offered along with a sample group discussion guide and worksheet. The student group analysis technique is presented as a structured, competency-based method in which small groups of students cooperatively arrive at answers to a worksheet.…

A review of the literature for the past 7 years reveals that the computer serves several key functions in the newsroom. Its more dominant role is in word processing, or internal copy processing regardless of the source of the copy. Computers are also useful in reviewing documents for content analysis, for survey research in public opinion polls…

Arguments for and against banning television commercials aimed at children under age 12, as well as the role of the Federal Trade Commission (FTC), the First Amendment, and parents in regulating such commercials, are explored in this paper. Following an introduction that describes the controversy, a second section of the paper details the…

Instructors of professional courses such as advertising copywriting need to exercise caution in assigning grades to their students' creative work. Some alternative assessment methods can equally emphasize process and product. One successful technique is "praiseworthy grading," which shifts the focus from fault-finding to appreciation of…

The foreign and international media studies section of the proceedings includes the following 11 papers: "The Contemporary Pacific Islands Press" (Suzanna Layton); "Cultural Domination and Sovereignty: The Development of European TV Quotas, 1981-89" (Ulf Jonas Bjork); "A Content Analysis of TV News in Saudi Arabia and…

A study examined whether billboard advertising of tobacco and alcohol products is differentially targeted toward White, Black, Asian, and Hispanic neighborhoods. The study analyzed 901 billboards in neighborhood commercial districts in San Francisco, California, giving particular attention to tobacco and alcohol billboards. Neighborhood census…

An employer survey was designed and conducted to assess the availability of employment opportunities for individuals holding a master's degree in Corporate and Professional Communication within the primary geographic area of Radford University, Virginia. Surveys were mailed to 5,004 companies and organizations categorized as follows: (1)…

This paper describes a health education program developed by Planned Parenthood of Wisconsin for students at a university health center. Three goals of the program, which was targeted at 2,000 incoming first-year students, are listed: (1) to increase student awareness of existing services related to contraception and prevention/treatment of…

Authentic video documents produced for an audience of native speakers can provide a valuable complement to traditional teaching materials. Foreign language teachers will find the task of choosing materials both enriching and less demanding by working in teams. Practical ways the teacher can use "off-air" materials more effectively are suggested,…

Promotion of the Sunbelt area of the South and Southwestern United States was examined to determine perceptions of place and place qualities by institutions and individuals responsible for changing the geography of American industry over the past 60 years. Researchers sent questionnaires to 24 state and 80 city chambers of commerce throughout the…

Innovative methods devised to obtain the desired number of Anglo, Mexican American and American Indian women for a study of the health of recently widowed low income women are explored. Social and health service agencies proved generally unable to assist by contacting their clients. Different techniques were found to be successful for recruiting…

Intended to inform young people about the wealth of career opportunities in the newspaper business, this magazine-style booklet, profusely illustrated with color photographs and graphics, discusses 10 career areas (advertising, art and design, business, circulation, human resources, marketing/promotion, news/editorial, news graphics and…