A study was conducted to determine whether the images of "standard" or "acceptable" thinness that women suffering from eating disorders strive to achieve come primarily from advertising. A questionnaire was administered to 19 college women in counseling for anorexia, a control group of 29 college women, and to 30 high school women. The…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 32 titles discuss a variety of topics, including the following: (1) the elderly audience for religious broadcasting; (2) response to television advertising of directly marketed products; (3) the effectiveness of documentary film…

The impact of media marketing strategies on continuing education enrollment at the State University of New York College at Brockport (SUNY-CB), was evaluated. The evaluation of advertising impacts used advertising records of SUNY-CB and other area colleges and a telephone questionnaire instrument. A stratified, random countywide sample, in…

This book, the fifteenth volume of an annual publication, contains 373 abstracts of 52 doctoral and 321 master's theses from 50 colleges and universities. The abstracts are arranged alphabetically by author, with the doctoral dissertations appearing first. These cover such topics as advertising, audience analysis, content analysis of news issues…

From the perspectives of historical, contemporary, and future interpretations of mass communication, this introduction to the theory and practice of mass media in society treats both the social context of mass communication and the hardware components that make it operable. The book discusses all mass media--newspapers, magazines, radio,…

Intended to supplement the fifth grade textbook "Young Consumers" (part of the "Law in Action Series" by West Publishing Company, 1980), this guide contains 22 lessons each of which includes a classroom visit from a community resource person. The guide is a product of the Urban Consumer Education Project, a cooperative program between the St.…

This is the tenth in a set of 36 teacher guides to the Entrepreneurship Training modules and accompanies CE 031 048. Its purpose is to give students some idea of what it is like to own and operate a bicycle store. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the…

This is the eleventh in a set of 36 teacher guides to the Entrepreneurial Training modules and accompanies CE 031 050. The purpose of this module is to give students some idea of what it is like to own and operate a flower and plant store. Following an overview are general notes on use of the module. Steps for module use contain suggestions on…

This is the thirteenth in a set of 36 teacher guides to the Entrepreneurial Training Modules and accompanies CE 031 054. Its purpose is to give students some idea of what it is like to own and operate an inn. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the module,…

This is the fourteenth in a set of 36 teacher guides to the Entrepreneurial Training modules and accompanies CE 031 056. The purpose of this module is to give students some idea of what it is like to own and operate a nursing service. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions…

This is the eighteenth in a set of 36 teacher guides to the Entrepreneurial Training Modules and accompanies CE 031 064. Its purpose is to give students some idea of what it is like to own and operate a secretarial service. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on…

This is the nineteenth in a set of 36 teacher guides to the Entrepreneurship Training modules and accompanies CE 031 066. Its purpose is to give students some idea of what it is like to own and operate a bookkeeping service. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on…

This is the thirtieth in a set of 36 teacher guides to the Entrepreneurial Training Modules and accompanies CE 031 088. The purpose of the module is to give the students some idea of what it is like to own and operate a hair styling shop. Following an overview are general notes on use of the module. Suggested steps for module use contain…

This is the thirty-second in a set of 36 teacher guides to the Entrepreneurship Training modules and accompanies CE 031 092. The purpose of the module is to give students some idea of what it is like to own and operate a welding business. Following an overview are general notes on use of the module. Suggested steps for module use contain…

This is the thirty-fourth in a set of 36 teacher guides to the Entrepreneur Training modules and accompanies CE 031 096. The purpose of the module is to give students some idea of what it is like to own and operate a carpentry business. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions…