This is the thirty-fifth in a set of 36 teacher guides to the Entrepreneurial Training modules and accompanies CE 031 098. The purpose of the module is to give students some idea of what it is like to own and operate a plumbing business. Following an overview are general notes on use of the module. Suggested steps for module use contain…

Written by participants in a summer workshop on media literacy, this guide is intended for use by teachers of students in grades seven through twelve. The main portion of the guide is composed of a unit of study dealing with manipulation in advertising. The unit contains four lessons covering the following areas: (1) advertising as manipulation,…

This instructor's guide accompanies the self-paced student training modules on parts counter, available separately as CE 031 572. Introductory materials include a description of the components of the pre-apprenticeship project, discussion of teacher's role in students' completion of the modules, and scope and contents of Phase 2 training. Each of…

This publication contains the student materials for the competency-based curriculum in agribusiness management for high school students in West Virginia. The purpose of the competency-based education curriculum is to provide a set of West Virginia-validated agribusiness tasks, along with the steps needed to perform each task, the evaluation…

The purpose of this learning activity package, which is one of a series, is to acquaint secondary level students with options and money saving buying habits when shopping for food. The package includes instructions for the teacher, suggestions for activities, lists of resource materials, film guides, student activity worksheets, a student resource…

A booklet for limited English speakers on buying furnishings provides information on what to do before going shopping for furniture, how to make a selection, and how to pay for the acquisition. Cartoons, questions about the message in cartoons and narrative passages, checklists on things to evaluate, and the phonetic pronunciation of key words are…

Suggestions are offered for attracting students to and holding them in foreign language programs, and information on attrition rates in foreign language study for Indiana is included. After students start confronting difficult grammar, teachers might want to present short-term objectives and study tips. Many students require a great deal of…

This compilation of competitive events (tests) is designed for use with the competency-based Interstate Distributive Education Curriculum (IDECC) Following a brief description of the IDECC curriculum, tests are included in the following subject areas: advertising, apparel and accessories, finance and credit, food marketing, food service general…

To enable advertising majors to better understand themselves in relation to their career aspirations, a two-part testing and evaluation program was developed. Data for the 39 college students who participated in the program were gathered using a computer analyzed interest inventory and a self-projective instrument. The self-projective instrument…

A SEMANTIC DISCUSSION OF LANGUAGE IN GENERAL AND OF THE ENGLISH LANGUAGE IN PARTICULAR, THIS VOLUME IS DIVIDED INTO TWO BOOKS--"THE FUNCTIONS OF LANGUAGE" AND "LANGUAGE AND THOUGHT." BOOK 1 DISCUSSES LANGUAGE AND SURVIVAL, SYMBOLS, REPORTS, INFERENCES, JUDGMENTS, CONTEXTS, INFORMATIVE AND AFFECTIVE CONNOTATION, ART AND TENSION, AND THE "LANGUAGES"…

The individualized learning package for secondary consumer education deals with consumer buying as influenced by advertising. The teacher's section of the package contains a statement of purpose and instructional objectives. Equipment and materials (specific textbooks, audiovisual aids, and sources for sample post-test advertisements) needed for…

The Center for Research on Women (CROW) at Stanford University along with the Communication Department, the Psychology Department, and the School of Education conducted a study on the image of women in advertising and suggested ways to improve women's image in the advertising media. With the objective of sponsoring some alternatives to expedite…

Random telephone surveys in a northern and a southern city were initiated to determine attitudes toward "informative" and "direct reference" mass media political advertisements. Responses were organized in regional, social, and racial categories. The results quantified reactions to the two types of political messages of blacks…

This document represents the only issue of UNESCO International Clearinghouse on Children and Violence on the Screen's newsletter published in 2001. The report describes research findings concerning children and media violence, children's media use, and activities aimed at limiting gratuitous media violence. One article summarizes three workshops…

Many mothers and fathers are parenting differently since the terrorist attacks of September 11, 2001. This booklet describes how parents are discovering new ways to strengthen and build upon their relationships with their children and provides advice to parents on how to help their children grow closer to them, to become caring and sharing people,…