Designed for the curriculum coordinator, this guide provides guidelines for planning postsecondary merchandising/marketing programs. The first section contains competencies identified as essential for occupations in the merchandising/marketing field which are listed by these subject areas: selling, merchandise analysis, wholesaling, marketing,…

A booklet for limited English speakers on dealing with consumer problems provides information on talking to businesses, getting someone on your side, going to the law, and stopping problems before they start. Cartoons, questions about the message in cartoons and narrative passages, checklists on things to consider, and the phonetic pronunciation…

This document provides teaching guidelines and student material for a unit intended for use in sixth grade consumer, home economics, or language arts programs. Time allotment is six hours of classroom time spread over a two to three week period. The objectives of this capsule are to help students understand the purpose of advertising, locate the…

Coastline Community College has developed a series of guides to assist adults who wish to obtain college credit or advanced standing in evaluating and verifying their non-college learning experiences. This guide lists the competency requirements of six courses in the Sales and Marketing Management program: Principles of Accounting, Salesmanship,…

A compendium of reports of experimental instructional projects and educational programs generated by teachers at 10 midwestern universities is presented. Most of the items report changes in a particular discipline area, but these arrangements can frequently be adapted for use in other departments and interdisciplinary programs. Subject matter…

This manual, designed for both the teacher and curriculum planner, is organized around six major themes: planning, buying, borrowing, protecting, investing, and sharing. These major areas are used in place of more conventional topical categories because the emphasis here is upon each individual's behavior. A chart is provided that shows the…

The advertising industry in the United States is thoroughly analyzed in this comprehensive report. The report was prepared mostly from the transcripts of the Federal Trade Commission's (FTC) hearings on Modern Advertising Practices. The basic structure of the industry as well as its role in marketing strategy is reviewed and some interesting…

The Qualitative Studies section of the Proceedings contains the following 16 papers: "Public Journalism and the Search for Democratic Ideals" (Theodore L. Glasser and Stephanie Craft); "Scratching the Surface: 'The New York Times' Coverage of the Mothers of Plaza de Mayo, 1977-1997" (Carolina Acosta-Alzuru); "Context and…

This report presents 203 tables detailing findings concerning the use of electronic advertising within marketing programs at 68 colleges and universities. Highlights of this report include: colleges in the sample enroll a mean of 5,450 students; 5.6 percent of the colleges produce a CD-ROM version of the viewbook; 39.7 percent enable applicants to…

This study measured the difference of the effect on students' learning of Chinese as a second language with the use of Chinese television commercials with both audio and video and Chinese commercials with audio only. Subjects were students (n=201) at Brigham Young University (Utah). Approximately 60 hours of commercial television videos, most in…

This set of instructional materials provides secondary and postsecondary students with an opportunity to explore the career choices available in the parts merchandising industry. The skills presented are useful to any student pursuing a career in auto parts, heavy equipment parts, small engine parts, tractor parts, appliance parts, or for any…

The guide details the policy of the Jefferson County (Alabama) Board of Education policy concerning international exchange of students (travel both to and from United States) in elementary and secondary grades. The first section specifies the standards by which the county will evaluate all international exchange agencies concerning structure,…

Teaching journalism to produce a bilingual newsletter is an effective way to improve the writing abilities of Hispanic high school students in English and Spanish. Additionally, the creation of a bilingual newsletter can increase the students' awareness of and participation in community issues. This project paper analyzes why teaching journalism…

This document, which was developed to assist individuals working in publicly sponsored literacy programs in Georgia, offers instructional plans and practical strategies designed to help teachers empower their students of adult literacy, adult basic education, General Educational Development, and English as a second language. Detailed guidelines…

Channel One, an in-school television program, provides a centrally prepared, 10-minute daily newscast accompanied by 2 minutes of commercials. Several states ban Channel One because of concerns about providing advertisers such direct access to students within the walls of tax-supported public school buildings. This paper examines what kinds of…