Instructional design and training skills have become a key competency that is expected of public health professionals. However, the research on educating public health students as instructional designers (ID) is lacking. The purpose of this study is to better understand how novice IDs design trainings using their design judgment in an authentic…

This case study addresses the language-culture divide contributing to curricular bifurcation in many collegiate language departments and presents a lesson plan to help language instructors bridge the gap. The lesson on public transportation is designed for first-semester second language (L2) German students and focuses on a guided reading of a…

This collected book analyzes the phenomenon of crisis manifested across various historical periods. It offers unique, multifaceted, and interdisciplinary perspectives on the issues of crises and finds numerous applications in the fields of literature, linguistics, advertising, photography, and foreign language teaching. The collection is divided…

Content analysis of job ads has been used to inform curriculum renewal in many disciplines, but it is not commonplace in Translation Studies. This paper aims to identify qualifications and competences in the translation market through content analysis of translation job ads in China. Four hundred and twenty-nine job ads were collected from the two…

This document records testimony from a hearing before the Subcommittee on Early Childhood, Elementary, and Secondary Education that was held to discuss the future of higher education post COVID-19. Member statements were presented by: (1) Honorable Frederica S. Wilson, Chairwoman, Subcommittee on Education and Workforce Investment; and (2)…

Parody involves creating humor through "imitating a style or genre of literature or other media" (Buijzen & Valkenburg, 2004, p. 154). More specifically, Bush, Bush, and Boller (1994) argued that parody involves both imitation of an original text, and discrepancies from the original that create humor and insight. The discrepancies…

In the present phenomenological study, I explored how some college women make sense of images of the body manipulated by Photoshop and how they perceive the Photoshop disclaimer labels currently mandated in several European countries. In-depth interviews with 16 female college students revealed four themes regarding the meanings of Photoshopped…

Conducting a multimodal discourse analysis of 40 television advertisements featuring same-sex families across 10 countries between 2005 and 2015, this article examines the discourses of childhood that emerge within the advertisements. It argues that same-sex parented children are dominantly framed within mainstream advertising in ways that are…

Literary scholar Clare Bradford gives voice to a pervasive anxiety that arises when a child audience meets unsettling ecological narratives. She remarks: "to explain to young children that pygmy hippos are under serious threat or that elephants are still being killed for their tusks or that wilderness areas are disappearing is to construct a…

In many parts of the world, shadow education has become a major enterprise. Such is the case of the countries of the former Eastern Bloc, including the Czech Republic, which is in scope of this article. The study analyses the Internet supply of private tutoring lessons in academic subjects and assesses the micro- and macro-factors influencing the…

The Institute for International Education's Annual Open Doors Report (2014) indicates that less than 5% of study abroad college students travel to sub-Saharan African countries, with South Africa being the only African country to make the top 25 study abroad destinations for U.S. students, and it attracts only 1.8% of all collegians. Study abroad…

Sponsored content, in-feed ads, and advertorials are innovative ways to promote brands. However, there are limited resources on how to use these advertising techniques. The Native Advertising project and debate helps students (a) gain knowledge and experience with current advertising practices and (b) engage in deliberation regarding a promotional…

The Marketing column features essays about a variety of creative and innovative marketing strategies used to highlight collections or promote services in all types of libraries. Its purpose is to provide real examples of how libraries are using marketing and outreach techniques in interesting ways. This article describes the social media content…

This article examines domestic marketing in the Australian higher education sector, specifically, the marketing investment patterns of universities and their levels of student growth as a return on marketing investment. Marketing expenditure by universities has risen 23 per cent in the five years to 2013, with several institutions allocating in…

The objective of our study was to identify waterpipe tobacco smoking advertisements and those that promoted a range of products and accessories used to smoke waterpipe tobacco. The content of these advertisements was analyzed to understand the messages portrayed about waterpipe tobacco smoking in young adult (aged 18-30) newspapers. The study…