Tracing the acoustic ecologies of urban education through a topography of phenomena, this article considers how sound operates as more than paratext to the institutional structures, forms, and mechanisms of teaching and learning. Combining perspectives from phenomenology, feminist new materialisms, and sound studies, the article traces the…

Purpose: The purpose of this paper is to integrate branding and higher education literature to conceptualize, develop, and empirically examine a model of university social augmenters' brand equity. Design/methodology/approach: Drawing on an empirical survey of 401 undergraduate students enrolled in private universities in Egypt, this study model…

This study investigates the concept of teacher identity of native-English speakers in South Korea by examining public texts, mainly English immersion camp advertisements and teacher recruitment materials. To this end, a social semiotic multimodal analysis was employed to scrutinize how these public narratives and visual images, populated with…

This study examining the robotic codings and robotic tournaments from the perspectives of Information Technology (IT) teachers was carried out using the qualitative case study method. In the study, a total of 20 teachers from private schools and state schools were asked for their views. The research data collected from the IT teachers helped…

The Report of the APA Task Force on the Sexualization of Girls, published in 2007, is one of the most frequently accessed APA reports. The task force was formed and report was compiled in response to concerns regarding the impact of sexualization on girls and society at large. This article presents a review of research published since the report…

The purpose of this article is to provide a brief literature review and useful suggestions for using advertisements as tools for organizing and accomplishing science teaching and learning. Newspapers and advertisements can be used as a context for developing scientific literacy and for promoting the development of critical thinking skills, through…

Purpose: The clearing system in the UK enables students without a university place after exam results have been announced to find suitable vacancies, as it is important for universities to fill their vacancies as any shortfall loses them a lot of money. The purpose of this paper is to examine marketing strategies adopted by UK universities on…

This article introduces the concept of stylization and illustrates its usefulness for studying online discourse by examining how writers have employed it in order to parody sexist products such as BIC Cristal for Her, using genderlect in order to introduce dissonance into and reframe patriarchal discourse. A corpus analysis of 671 reviews, written…

The entrenching of competitive values within the public-market field of secondary education has led to the formation of academically focused institutions whose budgets and reputations are based on gaining large numbers of students who have the best chance of attaining highly in public examinations. Although parents have become savvier about their…

Drawing on linguistic data retrieved from early advertisements published in British newspapers between 1788 and 1900, the study seeks to map out a set of values and account for linguistic means used to codify them in the diachronic perspective. For the purposes of the study, the corpus of advertisements from random issues of British newspapers…

Within research into children's persuasive writing, relatively little work has been done on the writing of advertisements, how such writing develops in the primary school years and the textual features that help to secure this development. Framed within rhetoric, writing and linguistics, an exploratory study was undertaken in which a standardised…

The coming of "brand society" and the onset of mediatization spur universities to strategize their visual identity and pay particular attention to their icon. Resulting from branding initiatives, university icons are visual self-representations and material-cum-symbolic forms of organizational identity. In this work we ask: What identity…

Most educators who teach the advertising campaigns course require students to work as groups. A review of cooperative learning and group dynamics literature, however, suggests that unless students are systematically prepared for group work instructional goals will be difficult to achieve. This article describes how pre-training activities in group…

Many universities today are businesses, embracing the priorities and values of any other consumerist enterprise. There is an argument that, insofar as the phenomenon of marketisation is a function of what (Michaels, F. [2011]. "Monoculture: How one story is changing everything". Red Clover Press) terms a global economic…

"State Online College Job Market: Ranking the States" analyzes the online college labor market on a state-by-state basis. We examine the geographic distribution of online job ads for college graduates within industries and occupational clusters, and compare the relative strength of the online college labor market across states. We…