Over the last three decades, public understanding of science (PUS) has been one of the foremost research topics in the Korean society where numerous social scientific conflicts have taken place. As a lead channel of risk communication, Twitter has been studied in experimental research designs or among target user groups, leaving the measurement of…

This study values the broad range of web videos produced by businesses to introduce new technologies while also promoting their products. When the promoted technology is related to the topic taught in a school course, it may be beneficial for students to watch such videos. However, most students view the web as a source for entertainment, and may…

Although social media (SM) is a ubiquitous feature of modern discourse, few studies have addressed the research domain regarding scope of SM in the scholarly literature. Moreover, the adaptation of SM technology for formal educational purposes has not been without controversy (Bennett et al., 2012). The current study attempts to obtain a…

This article aims to identify the marketing strategies utilized by Learning Community (LC) administrators at two large, public, four-year research universities in the Midwest. The use of digital media coupled with face-to-face interaction is identified as an effective method of marketing LCs to the newest population of incoming college students,…

Media literacy interventions offer promising avenues for the prevention of risky health behaviors among children and adolescents, but current literature remains largely equivocal about their efficacy. The primary objective of this study was to develop and test theoretically-grounded measures of audiences' degree of engagement with the content of…

While starting a tutoring program may seem like a daunting and time-consuming task, it does not have to be. The best way to approach the creation and development of a tutoring service is with a list of clear objectives. In this article, the author describes the process she used to create a tutoring program with her English as a foreign language…

Search marketing is the process of utilizing search engines to drive traffic to a Web site through both paid and unpaid efforts. One potential paid component of a search marketing strategy is the use of a pay-per-click (PPC) advertising campaign in which advertisers pay search engine hosts only when their advertisement is clicked. This paper…

This mixed-methods study of 84 job advertisements for international school leaders on six continents from 2006 to 2012 entailed both qualitative and quantitative research methods. Job advertisements were obtained from the most active recruiting agency for school leaders worldwide. Conventional and summative content analysis procedures were used to…

Background: Parental support plays an important role in facilitating the participation of children in physical activity. However, there is evidence that parents overestimate their child's level of physical activity -- this may lead to inaction in promotion attempts by parents. This potential disconnect between parental perceptions and reality was…

This dissertation examined the effect of search type, ad saliency, and ad repetition on the perception of online banner advertisements. In the first study, 48 student participants conducted simulated search tasks using mixed factorial design where search type (known-item vs. exploratory) was manipulated within-subject and the banner saliency level…

This report describes the progress made over the course of 2018-19 to advance national action to assure the quality of higher education in Australia. It informs The Hon Dan Tehan MP, Minister for Education, the Parliament of Australia, the Australian higher education community, and the general public about the performance of the Tertiary Education…

Purpose: Previous studies have documented that exposure to stereotypical information about certain social groups leads to unfavorable perceptions and feelings toward that group. Integrating insights from the mental illness stigma and the social identity perspective literatures, the purpose of this paper is to explore the effects of eating disorder…

This resource was prepared in response to a request for examples of developmental screening activities in Early Learning Challenge (ELC) States. This information will be helpful to States as they consider how to identify and address health, behavioral, and developmental needs of children with high needs. To address this request, ELC TA reviewed…

Purpose: In the UK, advertising of infant formula products direct to consumers is not permitted. These products must be used on the recommendation of suitably qualified health or medical professionals. The aim of this study is to examine formula manufacturers' web sites to ascertain whether these are used as alternative forms of advertising that…

This paper looks at ways in which methods used in literary analysis can contribute to higher education research. I start by describing a methodology commonly used in the analysis of literary texts, close reading or textual analysis, and outline how it can be utilised in conjunction with several theoretical approaches in the literary studies…