This study examines factors such as academic preparation, socioeconomic status, faculty/student relationships and extracurricular activities in different colleges at a public research university. The goal of this study is to begin to understand the cultures of different broad academic disciplinary areas where students may study advertising and…

In this article, we ask what role both digital and artistic human capital play in the creative economy by examining employment patterns of digital technology (DT) and creative arts and design (CAD) graduates. Using student micro-data collected by the Higher Education Statistical Agency (HESA) in the United Kingdom, we investigate the…

The public school classroom in the United States has been getting more diverse, linguistically and ethnically. Immigrant and second/third generation students learn American culture and norms from messages conveyed through mainstream media like internet, advertisements, films, newspapers, TV, and magazines. Their self-perceptions, perspectives…

In this dissertation, I address the ways in which food manufacturers can exploit the often vague and ambiguous nature of FDA policies concerning language and images used on food labels. Employing qualitative analysis methods (Strauss, 1987; Denzin and Lincoln, 2003; Mackey and Gass, 2005) that drew upon critical discourse analysis (Fairclough,…

Many versions of social constructivism (SC) maintain that objects exist only after they enter communicative space. At one level an object's existence is determined through an individual's sensory perception; through communicative acts, both intra- and interpersonally, they are defined and eventually embody meaning. The social process of defining…

Media literacy education teaches youth to critically examine the influence of media messages on health and substance use behavior. A small group of low-achieving middle school students at high risk for substance abuse attending an afterschool academic remediation program received a media literacy intervention intended for elementary students in a…

Digital technologies are increasingly implemented in Swedish schools, which impact on education in the contemporary classroom. Screen-based practice opens up for new forms and multiplicity of representations, taking into account that language in a globalized society is more than reading and writing skills. This paper presents a case study of…

Information in general is congruent with cultural values because a culture consists of transmitted social knowledge. Cross-cultural research demonstrates that audiences who are fostered by different cultures may have different understandings of information. This research represents a comprehensive cross-cultural study using an experimental method,…

This study analyzed data from 118,743 adolescents completing 30 different Global Youth Tobacco Surveys conducted in 15 different Middle Eastern countries between 1999 and 2007 to determine the proportion of young smokers who usually smoked Marlboro, other cigarette brands, or no usual brand smoked in these countries. Marlboro was the most…

This study examines the web design and engineering, advertising and marketing, and pedagogical features present at a random sample of 71 international poker sites obtained from the Casino City directory in the summer of 2009. We coded for 22 variables related to access, appeal, player protection, customer services, on-site security, use of images,…

Purpose: The purpose of this paper is to determine the features of alcopops which make them attractive to Australian adolescents, which features are most important in determining choice of ready-to-drinks (RTDs) over other alcoholic drinks, and whether these vary by age and gender. Design/methodology/approach: Mixed methods study. Participants in…

Malaysia is a newly industrialized market economy and reliant upon foreign direct investment to increase its economic outlook. Being located in a strategic position between Asia, Australasia and Oceania has made it an attractive proposition for foreign higher education providers wanting to expand their international presence. Despite this, there…

Teacher educators rightfully dream of delivering inspiring programs to benefit future teachers and the students they will in turn inspire. However, in the current teacher education environment in Australia, the artisan's craft of weaving rich texture and producing a masterpiece is potentially over-shadowed by the educational administrator's…

Every text has a communicative purpose that it performs by dividing itself into generic stages. These stages are assigned specific goals and have differing linguistic structures. This paper makes an attempt to investigate whether there is a definable co-relation between linguistic features and stages in the genre of look-good advertisements. It…

This qualitative study investigates how 90 teachers explored critical curriculum through their reading, analysis and creation of counter advertisements. Located in visual discourse analysis, we designed a study to investigate the question "To what extent can teachers engaged in a critical literacy curriculum talk back to messages of consumerism,…