Laureate International Universities (LIU) embodies an emerging international phenomenon in which a multinational corporation (MNC) functions as a holding company that acquires and operates brick-and-mortar higher education institutions in a for-profit model; each individual portfolio institution granting degrees under its own name with any…

In this study, the impact of subjective norms on mass communication students' intentions to adopt new media production technologies was explored. The results indicated that subjective norms play an instrumental role in explaining behavioral intentions to adopt new media technologies. Moreover, the data indicated that public relations students…

Little is known about dissemination strategies that contribute to health information recognition. This study examined (a) health campaign exposure and awareness (slogan and logo recognition); (b) perceived communication channels; (c) differences between perceptions of researcher-developed and enhancement community health information materials; and…

In order to prepare students with the knowledge, skills, and attitudes necessary to live and work in an interconnected and interdependent world, it is essential they have teachers who understand global processes and can employ a global perspective in the classroom. While globalization can lead to expanded economic markets, increased mass…

Enrollments in journalism and mass communication programs in the United States in the fall of 2013 were down from a year earlier for the third year in a row. Enrollments dropped at the bachelor's, master's, and doctoral levels, and the number of freshmen and sophomores were down dramatically from a year earlier. Enrollments in the…

Engaging with stakeholders on social media channels can burnish a brand's reputation, according to an early 2012 survey conducted by BRANDfog, a social media branding firm that caters to CEOs. The study found that 82 percent of respondents "were more likely to trust a company whose CEO and leadership team engage in social media." In addition, 94…

Many media education researchers have identified the importance of adult media literacy but few have studied it. Such literacy is becoming increasingly important with regard to the growing category of food media--advertisements, television programs, and print media among them. Using two focus groups and guided by Primack and Hobbs' (2009) AA, RR,…

Geek the Library, a community awareness campaign designed to highlight the vital role of public libraries and raise awareness about the critical funding issues many libraries face, was developed based on the research findings included in "From Awareness to Funding: A study of library support in America." This study, published by OCLC in…

Getting the branding right for one's university will make a difference to student recruitment, and probably to wider perception in the community. Everyone in higher education knows, and most people outside it know, that reputation is "everything" to universities. In this article, the author draws a distinction between "branding"--which is what…

Learning the Malay language has been a challenging task for foreign language learners. Learners have to learn Malay grammar structure rules in order to write simple sentences. The word choice is important in constructing a sentence. Therefore, the study focuses on the use of adjectives in television advertisements among Korean learners at Hankuk…

Objective: To examine how norm appeals and guilt influence smokers' behavioural intention. Design: Quasi-experimental design. Setting: South Korea. Method: Two hundred and fifty-five male smokers were randomly assigned to descriptive, injunctive, or subjective anti-smoking norm messages. After they viewed the norm messages, their norm perceptions,…

The aim of the study was to assess the relative effectiveness of cessation, secondhand smoke and other tobacco control television advertisements in promoting quitlines in nine states from 2002 through 2005. Quarterly, the number of individuals who used quitlines per 10 000 adult smokers in a media market are measured. Negative binomial regression…

In the context of India in general, and places where English language functions as a second language in particular, the prevalent idea that our students have to support their language learning capability through the native accent (pronunciation) structures is a myth. The paper takes up the following hypotheses: 1. Listening to BBC English or…

Branding and the idea that ebooks are still essentially books are important concepts to keep in mind, especially when confronted with all there is to oversee and consider in the arena of electronic resources; it is easy to feel overwhelmed by the torrent of change and the intricacies of the business. The author states that electronic resources…

Place plays an indelible role in the way people perceive and come to understand the world around them. Place influences their interactions by shaping the genres, texts, and languages they use as writers and readers. Therefore, writing that's tied to place and community encourages students to seriously consider the effects of these interactions,…