Humor in advertising is known to enhance product liking, but this attitude change is often considered nonpredictive of product choice. Previous research relied exclusively on explicit self-report measures to assess attitudes and purchase intentions. The present research shows that unobtrusive association of a product with humor can affect…

This volume includes four sections of the 2020 NORDSCI international conference proceedings: (1) Education and Educational Research; (2) Language and Linguistics; (3) Philosophy; and (4) Sociology and Healthcare. Education and Educational Research includes 15 papers covering the full spectrum of education, including history, sociology and economy…

The education market is becoming more competitive and far more crowded. The economic downturn has caused many families to reconsider their priorities, re-evaluate their budgets, and refocus their attention. Once considered one of the dark arts, whose very tenets were unacceptable in a mission-based environment, branding is now widely regarded as…

Advertising and marketing education in colleges began in 1893, when Joseph Johnson of the University of Pennsylvania developed a curriculum in journalism that included information about advertising. Other universities developed curricula in journalism that included advertising in the late 1800s and early 1900s. Courses in marketing were offered in…

Americans discard a huge amount of material everyday. The activity described in this article--determining how much waste is thrown out or recycled in the school cafeteria over a five-day period--dramatically increases students' awareness of this fact of contemporary life. Armed with the information they've gathered, students go on to the…

A study was conducted to examine whether exposure to continuous commercial messages affects children's fundamental sense of well-being and whether they are at risk for a series of negative outcomes. Results show that consumer culture is harmful to adults and children, and both the American Academy of Pediatrics and the American Psychology…

In a tough economy, a professor breaches the rules on sponsorship for one of his classes. Kyle G. Volk, one of the professors in the history department at the University of Montana at Missoula, cut a deal with El Diablo, a locally owned taqueria, to sponsor his course, "The Americans: Conquest to Capitalism." In exchange for $250, Mr. Volk…

Companies selling services to protect children and teenagers from sexual predators on the Internet have enlisted the help of schools and teachers to verify students' personal information. Those companies are also sharing some of the information with Web sites, which can pass it along to businesses for use in targeting advertising to young…

Objective: To describe food advertised on networks serving children and youth, and to compare ads on English-language networks with ads on Spanish networks. Design: Analysis of television food advertisements appearing on Saturday morning and weekday afternoons in 2005-2006. A random sample of 1,130 advertisements appearing on 12 networks catering…

The present study aimed to investigate the role of social comparison processing in women's responses to thin idealized images. In particular, it was predicted that comparison with the images on the basis of appearance would lead to more negative outcomes than comparison on the basis of intelligence. A sample of 114 women viewed fashion magazine…

Deeming 2006 disappointing for the magazine industry may be an exaggeration. Nevertheless, publishers have undoubtedly seen better years. Advertising revenue declined for a number of popular print titles, with publications such as "Field & Stream," "Outdoor Life," "Vanity Fair," "The New Yorker," "Skiing," and "Jane" shedding significant numbers…

The advertisements that flood everyone's visual culture are designed to create desire. From the author's experience, most high school students are not aware of the messages that they are bombarded with every day, and if they are, few care or think about them critically. The author's goals for this lesson were to increase students' awareness of the…

The reported study investigates college students' perceptions of light compared to regular and ultra-light compared to light cigarettes, and whether perceptions vary by smoking status (nonsmoker, former smoker, social smoker, or regular smoker) and gender. A survey of 172 college students found that all four smoking status groups perceived light…

This dissertation takes Chinese advertisements as the research subjects to see in what way a quantifiable large number of advertisements with its metaphorical nature and instrumental mission can reflect social cultural change, in specifics, ideology and identity change of China in the last thirty years by combining four methods of research:…

Many students are struggling with more depression and anxiety than ever before. These are characteristic dangers of the "consumer class"--1.7 billion people worldwide who are "characterized by diets of highly processed food, desire for bigger houses, more and bigger cars, higher levels of debt, and lifestyles devoted to the accumulation of…