This study is concerned with the significance of the affordances of multimodality in contemporary conceptualizations of ESL/literacy pedagogies. Using a cellular phone advertisement, 18 students composed visual representations of their understandings of the text. Drawing on the social semiotic framework of Kress and van Leeuwen, the annotated…

Positions vacant advertisements discursively construct employment sectors, employers and employees. This paper uses content analysis, systemic functional linguistics and critical discourse analysis to investigate the discursive construction of environmental education and education for sustainable development through positions vacant advertisements…

The first campaign commercials were aired on television in 1952, and from their inception, children have played a critical role in the framing of political ads. Understanding these frames provides important insight into a powerful communication element that is used to influence opinions by connecting with deeply held beliefs about American…

A primary goal of most introductory business and technical communication courses is to introduce students to the idea that the professional communication most of them will engage in is different from the writing they do for academic purposes. This overall idea covers several principles concerning professional writing. However, implementing active…

Whereas community colleges and for-profit institutions both provide postsecondary educational opportunities, they are different in a host of dimensions. This brief describes some of those differences--not to win a debate or suggest public policy, but to show why comparisons made between the community colleges and for-profit institutions are more…

My dissertation investigates the twentieth and twenty-first century reader's relationship to poetic text as it is altered through daily exposure to technology in the rise of the information age, as seen in the works of Francis Ponge, Pierre Alferi and Veronique Vassiliou. My project also examines historical documents--radio and television…

Has the wave of the open web crested? What does "open educational technology" look like, and does it stand for anything? In this article, the authors discuss the rise of open educational technology. The present range of Web 2.0 service providers offers a self-evident strategic technology framework. Without much effort, online teachers and learners…

Advertising will not undermine the critical thinking of consumers when it is combined with other communication media, and when it is truthful. In fact, it can provide clarity about the competitive advantage of individual institutions and aid an individual's ability to choose wisely. Advertising is just one of the tools in the integrated marketing…

My argument is that when marketing-particularly advertising-may, under certain circumstances, work against the goals of autonomous, liberal higher education by undermining critical thinking and independent actions. This argument requires that advertising has a primary intent to persuade rather than inform; that by being intrusive, invasive and…

In Australia, advertising is a $13 billion industry that needs a supply of suitably skilled employees. Over the years, advertising education has developed from vocational-based courses to degree courses across the country. This study uses diffusion theory and various secondary sources and interviews to observe the development of advertising…

The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google's flagship advertising product, to develop online marketing campaigns for actual businesses. The end result is an engaging in-class exercise that…

This article reports on a controversial program that rewards high student achievement with fast food. When Cathy Griffith, a fourth-grader at Red Bug Elementary School in Seminole County (Florida) Public Schools, made the honor roll last November, she also read a message on her report card sleeve that she was eligible for a prize for her good…

Most seventh grade students partially define themselves through everyday media messages. As a part of understanding how these images and the media impacts their lives, the author collaborated with her colleagues to develop a unit to help teens learn how visual messages such as those in pictures, media icons, logos, slogans, clothing, toys, and…

Objectives: To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth. Methods: Analysis of cross-sectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and…

In contrast to tobacco, alcohol, and other consumer products associated with health risks, we know very little about how firearm manufacturers advertise their products. The authors examined advertisements for firearms in all 27 ad-accepting magazines listed in "Bacon's Magazine Directory" "guns and shooting" category. Sixty-three manufacturers…