Science librarianship is a rapidly changing professional specialization that requires unique skills and experiences for science librarians to perform at the highest level. A content analysis of recent job advertisements was conducted to determine the most desirable qualifications for science librarians. It was found that the most frequently cited…

As a storyteller, the author reminds her readers that she adorns, ornaments, enlarges, engorges, and elevates the truth. However, she relates that there are ten things she no longer enjoys about the world of children's books and publishing but she's still willing to endure. She endures them for the sake of story, and for the sake of her readers.…

Objective: Advertising influences the health-related behaviors of college-aged individuals. Cigarette manufacturers aggressively market to young adults and may exploit their affinity for alcohol when creating advertisements designed to increase cigarettes' appeal. Internal tobacco industry documents reveal that cigarette manufacturers understood…

This article addresses issues surrounding critical media literacy using popular culture texts. The authors focus on the example of their work with a fourth-grade class involved in a project to unpack the messages of popular media and advertising texts. This project, which they call the Elementary Bubble Project, was inspired by guerilla artist Ji…

Rationale for establishing microform advertising standards as well as a draft of a standard which includes scope and data elements for advertisements. (LS)

Reports on complaints and inquiries received from student newspaper advisers concerning mass mailing advertising solicitations. (RL)

Explores relations among three competitive schemes with respect to newspapers' price structures, including advertising rates and prices to consumers. Finds that readers get some benefit from greater competition, but that advertisers do not. (MM)

Geneva College, a Christian institution in Pennsylvania, will be allowed to post job advertisements on a state-sponsored Web site even though the college requires employees to be Christians, according to the terms of a settlement reached in federal court. The college had sued the Pennsylvania Department of Labor and Industry and the U.S.…

Successful organizations, both public and private, rely heavily on "word-of-mouth recommendations" for their products and services. Financial viability of any organization depends profoundly on formal and informal networks of customers who pass their assessments of an organization's performance to acquaintances, friends and families.…

To help librarians use their campus newspapers more effectively as a communications tool, this paper discusses the type of information about campus libraries that ten student newspapers published over the course of one year and discusses strategies that librarians can use to build more productive, collaborative relationships with the people who…

In this article, the author is concerned about the potential for increased stratification. As he considers the recent phenomenon of "branding," whereby efforts to enhance reputation and prestige culminate in the creation of the "celebrity university," the author notes the irony that even as the branded institutions declare…

The Consensual Assessment Technique (CAT), developed by Amabile [Amabile, T.M. (1982). "Social psychology of creativity: A consensual assessment technique." "Journal of Personality and Social Psychology," 43, 997-1013], is frequently used to evaluate the creativity of productions. Judgments obtained with CAT are usually reliable and valid.…

This study examines a sample of 299 advertisements from 4 of the top 10 circulated magazines of 2005 to see how contemporary advertising depicts household labor. Modeling after previous studies that examined the depiction of gender in family advertising, this study seeks to determine whether advertising reflects the changes in families that have…

The literature on school commercialism, despite a number of successes in battling advertising and marketing in schools, has often seemed to only scratch the surface of corporatization of K-12 education. While condemning corporations who seek to sell brand-name products to kids in schools is a relatively straightforward matter, critiquing corporate…

In recent years, there has been a surge in the quantity of media content that glorifies risk-taking behavior, such as risky driving, extreme sports, or binge drinking. The authors conducted a meta-analysis involving more than 80,000 participants and 105 independent effect sizes to examine whether exposure to such media depictions increased their…