Investigates to what extent advertisements in women's magazines (traditional and nontraditional) reflect the goals of the second feminist movement. Explores whether advertising and the feminist movement are incompatible. Performs content coding of advertising images in women's magazines from the years 1959, 1969, 1979, and 1989. (SR)

Discussion of spam (i.e., electronic messages mass-posted on the Internet to people who would not otherwise choose to receive them) explains what spam is and why it is a problem. A recent attempt to force America Online to lift its ban on spamming is reported, and suggestions on what individuals can do about spam are offered. (MES)

Comparison of a survey of agriculture journalists in 1988 (n=148) and 1998 (n=151) examined power relationships within the agricultural publishing triad: advertisers, periodicals, and producer readers. Results revealed increasing advertiser-related pressure on journalists and perceived harm to the profession, publication policies; responses varied…

A study explored the differences in price perceptions of two apparel products when promotions were framed as either a price discount or a gift-with-purchase. The majority preferred the discount. Results illustrate the importance of promotional framing in forming consumer price perceptions. (Contains 30 references.) (Author/JOW)

This Research Note reports on a large-scale staff-student project focussing on the use of English for Specific Business Purposes in a number of promotional genres (TV commercials, annual reports, corporate web-sites, print advertising) within several of the EU member states: Belgium, the Netherlands, France, Germany and Spain. The project as a…

Everybody has a view about what's happening to university hiring policies--and it's often a bleak one. But it's generally hard to tie down the facts. Alec McHoul surveyed all the new job advertisements for the second half of 2004. As you might expect, change is in the air. (Contains 2 charts and 6 endnotes.)

When market changes alter what product attributes are deemed important, consumers may intentionally try to forget old product information in an attempt to remember new product information. In Experiment 1, the authors demonstrated that intentional forgetting of this nature temporarily inhibits retrieval of old product information and leads to a…

Nutrition-related messages inundate mass media advertisements in the United States but it is unclear as to how those messages affect a person's food selection behavior and awareness of nutrient and non-nutrient message content. This dissertation is a culmination of research examining the use of mass media (television and print) as a pedagogical…

Objectives: This study used content analysis to explore how much and what type of advertising is present in television programming aimed at toddlers and preschool-aged children and what methods of persuasion are being used to sell products and to promote brands to the youngest viewers. Methods: Four randomly selected, 4-hour blocks (9 AM to 1 PM)…

Since the AACSB mandates that students demonstrate effective oral and written communication skills, it is imperative that business professors do what is necessary to improve such skills. The authors investigate whether the use of using multiple progress reports in an Advertising class project improves the final product. The data results show that…

Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the…

Context: Appalachia has high rates of tobacco use and related health problems, and despite significant impediments to alcohol use, alcohol abuse is common. Adolescents are exposed to sophisticated tobacco and alcohol advertising. Prevention messages, therefore, should reflect research concerning culturally influenced attitudes toward tobacco and…

After a federal judge ruled in 1982 that some stipulations of the National Association of Broadcasters' (NAB) Television Code were violating antitrust laws, the NAB responded by suspending all code operations. Effects of the suspension on network advertising included (1) the disappearance of preclearance for commercials about cholesterol-related…

More and more, advertising revenue, not circulation or concern for the underdog, seems to be determining the content of American newspapers. As Americans moved to the suburbs, suburban newspapers sprang up, taking readers and advertising revenue away from metropolitan dailies. "Counterattacks" by metropolitan papers such as zoned…