Presents a critical thinking unit designed to teach students in grades 4-6 to identify propaganda techniques in advertising and to create and evaluate original advertisements. Objectives, directions, and a series of five activities are outlined. Various propaganda techniques are defined. (MES)

Older adults in highrise buildings were recruited for memory training using positive, neutral, or negative content approaches which were presented orally, on posters, or in flyers. More volunteers responded to oral presentations with neutral or positive content; poster respondents were more likely to complete training. Negative content tended to…

This article describes the New Mexico Media Literacy Project, a project that strives to encourage children and their parents to think critically when interacting with media messages. The project is one of the few media literacy programs offering programming to both children and parents on issues ranging from tobacco advertising to sex and violence…

This booklet provides a transcript of the September 16, 1997 hearing before the Committee on Commerce, Science, and Transportation of the U.S. Senate. The hearing concerns tobacco advertising and children. The statements delivered before the committee as well as the prepared statements of several senators are included. These senators are: John…

Reviews advertising typography in general interest, special interest, and trade magazines and concludes that special interest magazine ads are making the most effort to be fashionable, but also have the greatest chance of having functional problems. (FL)

Discusses the principles of advertising that will help student newspapers generate advertising revenues in an effort to become financially independent. (HTH)

The findings of a study of print readers' perceptions of the believability and interest of various advertising formats fail to support increasing either the frequency or specificity of comparative messages. The findings suggest that advertisers should consider the dimensions of intensity and directionality in their message development. (GT)

Presents a critical analysis of advertising appearing in this journal from September 1978 to May 1979. (DF)

Educational marketing is now becoming legitimized. Marketing techniques such as cost benefit analysis and the selection of a mix of promotional methods are tools that educational administrators should understand and use. (SK)

Black women are underrepresented and stereotyped in advertising in the popular press. Both their physical characteristics, which run counter to the American ideals of beauty, and their relatively limited buying power are factors in this underrepresentation and misrepresentation. (GC)

This article examines the tradeoffs between wages and job-related advertising in the recruitment of new employees. Hypothesizes that when wages are limited by controls, firms increase their use of nonwage recruiting methods. Also examines the effect of the Nixon wage controls on newspaper help-wanted advertisements. (Author/CT)

The conceptions and preparations for a successful author autographing party at the University of Virginia's bookstore are described. Suggestions for selecting authors, publicity, and planning are given. (MSE)

Concludes that advertising agency personnel frequently follow the standard of immediate consequences when deciding how to act. (FL)