Relates the propaganda techniques identified by the Institute for Propaganda Analysis to Hugh Rank's Intensification/Downplay doublespeak model. (MKM)

Enumerates information that advertising sales people for school newspapers should have before they call on potential customers. Includes ideas on what to know about a number of items, including the publication, readers and nonreaders, advertising, sales opportunities, prospects, prospects' problems, shopping factors, and stores' images. (TJ)

Presents a public service advertisement distributed by the International Paper Company to help students improve their vocabulary. (DD)

States that many school newspapers are condensing all advertising into one or two pages. Indicates that advertisers find this to be acceptable, students continue to read the ads, and the content pages look better. (TJ)

Offers advice to the school newspaper sales person so an account will not only be sold but will be properly serviced. (HOD)

Discusses the art of media selection for advertising public television programs. (BD)

Provides an overview of research focusing on several general strategies for reducing drinking-related problems, including controls on alcohol advertising and counter advertising; laws and regulations pertaining to minimum legal drinking age, and service to minors and drinking and driving. Concludes with a commentary on the potential effectiveness…

Of 154 female and 106 male adolescents, 76.3% had tried alcohol; more than 36% owned alcohol promotional clothing and more than half had seen such clothing at school. Ownership increased with alcohol use status. Those who received such clothing from their parents were more likely to perceive parental approval of their drinking. (Contains 59…

Explores the perspectives of 132 creative executives who review the portfolios of entry-level advertising candidates. Suggests that advertising educators should consider creating a special track for creative students, and that educators can effectively prepare students for creative positions by concentrating in creative courses on those skills the…

While no recruiting tool can replace personal time spent with prospective camp counselors, an effectively designed media tool can strengthen the camp's overall recruiting plan. Suggestions are offered for determining which media tools fit the camp's needs, selecting elements and themes to include in a recruiting video, and using key interview…

Surveys mall shoppers to determine the relative informativeness of retail advertising. Finds that newspaper advertisements are considered the most informative with radio commercials next and television commercials least. Finds that newspaper ads are more irritating than radio or television advertising. Finds older and wealthier shoppers more…

Analyzes full-page advertisements in four national magazines for the years 1980 to 1986. Finds (1) endorsements occurred in about half of the advertisements; (2) endorsers most used were celebrities; (3) advertisements with endorsers contain less information; and (4) celebrities most often endorsed personal care or apparel products. (RS)

Examines advertisements in TV Guide for the years 1980 to 1985 to determine whether the presence of sex and violence in program advertisements affects audiences' viewing habits. Finds that sex and violence are prevalent in the advertisements but that the effect on the ratings is mixed. (RS)

Describes a five-step process for using research techniques of the nation's best newspapers to transform high school students into a professional sales staff. (RS)

Examines institutional changes in advertising before and after the stock market "crash" of 1987 as represented in the "Wall Street Journal." Finds that financial institutions increased the frequency and size of ads after the crash. (RS)