Identifies mistakes--with suggested solutions--often made in promoting adult education programs: discounts for early registration; cancellation penalties; inconvenient registration procedures; inconvenient payment options; failure to list program benefits; lack of advertising of other offerings; insufficient lead time; lack of registration…

A comparative analysis examines the frequency of alcohol advertising in a college newspaper and any changes in the message content of alcohol advertising from 1984 to 1992. Results indicate there has been a sizable decrease in the quantity of alcohol advertising in addition to a qualitative change in the appeals of alcohol advertising. (JPS)

Using the Children's Advertising Review Unit guidelines, analysis of 142 ads in 14 children's magazines found (1) lack of emphasis on positive social standards; (2) failure to substantiate product claims; (3) lack of encouragement for good nutrition; and (4) disclosures and disclaimers in language not understood by children. (SK)

Cites ways in which advertising generates sexist meanings and creates sexual and racial difference through target marketing. Gives examples of feminist resistance to advertising. Argues that, ultimately, new systems of representation by which women and men can create meanings are needed. (SR)

Assesses the effect of model ethnicity on prejudiced respondents, and thus on advertising effectiveness. Finds that, for the most part, use of Asian models does not cause prejudiced respondents to evaluate a product or advertisement more negatively than when White models are used. (SR)

Describes several ways that a good marketing message conveys benefits to the reader and differentiates the product from its competition. (SR)

Vitamin and mineral supplements were taken by 67% of 88 women and 52% of 88 men surveyed. Reasons included disease prevention and inadequate diet. Women took calcium and iron more frequently. Those who did not take them cited adequate diet and expense. Influence of advertising on supplement use was a concern. (SK)

Investigates whether the literal use of synesthetic advertising (associating sense A to sense B) inhibits undergraduate students' appreciation of synesthetic language and thus reduces its persuasive impact. Discusses findings with respect to the underlying processes by which synesthetic metaphors persuade and the implications for sensory-rich…

Focuses on a collaborative research assignment on the health claims made for dietary supplements to help students understand responsibility in advertising. Helps students explore the social, economic, and political contexts in which regulatory standards emerge and evolve as well as how they are disseminated, implemented, and enforced. (SC)

Considers how enterprising marketers quickly realized they had little to lose by supporting a goal of equal "representation." Suggests that if the goal is to have a genuine impact in playing the popular culture game, now might be a prudent moment to take an interest in the kinds of research emerging from business schools. (SG)

Content of ads on Saturday children's television programs in 1993 (n=378) and 1999 (n=385) was compared with dietary recommendations and advertising guidelines. Cereals and foods high in sugar or fat dominated ads. Results were compared with earlier studies, finding that over 30 years, ads adhered to advertising guidelines but did not reflect…

Presents an analysis of image advertisement developed from Narrative Paradigm Theory. Suggests that the nature of postmodern culture makes image advertising an appropriate external communication strategy for generating stake holder loyalty. Suggests that Narrative Paradigm Theory can identify potential sources of audience conflict by illuminating…

In this article, the author talks about how researchers do not communicate their research very widely and academics aren't aware of most of it. Due to that, little knowledge of the research is passed on to teachers and administrators in public schools. The author is tired of educators' media-related dumbness. He does not understand why every…

Sex addictions have become an increasing concern since the growth of the sex industry, sex in advertising, and the ease of Internet access to sex. This article uses the foundational principles of Relational-Cultural Theory (RCT) to conceptualize sexual addiction and its relational impact. Particular attention is paid to the principles of…

This paper reviews theoretical and empirical evidence relating to the effectiveness of fear (threat) appeals in improving driver safety. The results of the review highlight the mixed and inconsistent findings that have been reported in the literature. While fear arousal appears important for attracting attention, its contribution to behaviour…