Three studies investigate the role of competence factors (defined as acquisition of Piagetian formal reasoning) and performance factors (defined as influences from content and expectations) with respect to adolescents' reasoning about advertisements reporting product tests. (Author/MP)

Describes campaign which includes 28 separate activities for publicizing telecourses at Vincennes University. Also discussed are decisions to be made regarding equating of these courses to traditionally taught established courses, timing of broadcasts, and effects of the publicity campaign on student enrollment. (EAO)

Good photos are an essential part of play production. This quiz contains 20 photos to be rated excellent, good, or poor for publicity purposes. Answers give detailed explanations of the merits or flaws in each photo. (PD)

Describes how to teach the stages involved in creating good advertising layouts. (JL)

Examines the reasons why so many people have preconceptions about how much "truth" is in fiction. Notes the effects of believing that authors base their fiction primarily on personal, "true-to-life" experiences. (RL)

Suggests ways the business office of a student newspaper can ease the conflicts between news and advertising space, including: raising advertising rates, selling ads only in uniform sizes, charging extra for premium space, selling special features, and selling space around a monthly calendar of special events. (TJ)

Provides seven ideas for creative advertising in school yearbooks. (HOD)

Exchanging papers with other high schools and keeping a file of such newspapers create a resource of prospective advertisers and advertising designs. (RL)

Analyzes the media campaign launched by the Mobil Oil Corporation in an effort to produce a public opposed to government regulation of business. (FL)

Urges advertising educators to examine their own orientations toward research and scholarship in advertising, to encourage student research and scholarship in advertising, and to provide students with opportunities to develop a personal philosophy of advertising. (RL)

No major differences were noted in samples of working and non-working wives from the United States and France. (KS)

Surveys consumers about their perceptions of advertising styles that mimic news, documentary, and editorial formats and about its associations. Suggests that these "hybrid" styles triggered values and meaning generally associated with more realistic forms of communication, perhaps making realism an involving and positive marketing…

Of sample of 180 women, 60 received information from ads, 60 from product labels, and 60 from labels with nutrition information. Beliefs about products did not differ whether health claims appeared in ads or on labels. Nutrition information influenced beliefs. Health claims challenged by the Federal Trade Commission or consumer groups were less…

Using a Q sort, 39 older adults rated 40 magazine ads. They found offensive ads that stereotyped elders as out of touch, ridiculous, difficult, and unattractive. Stereotypes of real aging problems were deemed nonoffensive. In interviews, they expressed concerns about the harm such stereotypes can do. (Contains 37 references.) (SK)

Addresses issues of classroom commercialization, product placement, and the ethical implications of corporate influence. Discusses three policy implications: control of technology in the classroom, target marketing to children, and the unintended consequences of the first two. (Contains 39 references.) (SK)