Students at Bremerton High School developed marketing ideas for a local small business. They identified target markets; designed business cards, brochures, and advertisements; and created a new advertising campaign they presented to the business. (JOW)

Evaluated the advertising content contained in physical activity print materials. Analysis of print materials obtained from 80 sources (e.g., physicians' offices and fitness events) indicated that most materials contained some form of advertising. Materials coming from commercial product vendors generally contained more advertising than materials…

Reviews work on language contact phenomena in advertising. More emphasis is being placed on multilingual discourses in advertising and the ways in which these index identities, both of the products and services with which multiple cods are associated and of the consumers who peruse them. Also examines the various functions of different contact…

Examines the relationships between Irna Phillips, the most powerful woman in soap opera production from the 1930s through the 1960s, and the sponsors of her radio soap operas. Explores how Phillips represented women both in her scripts and in her public relations efforts. (MM)

Whittle Communication's specialty is publishing magazines distributed free to a place where a specific audience will read them. Other firms distribute similar advertising products to schools. (MLF)

Discusses the World Wide Web, its importance for marketing, its advantages, non-commercial promotions on the Web, how businesses use the Web, the Web market, resistance to Internet commercialization, getting on the Web, creating Web pages, rising above the noise, and some of the Web's problems and limitations. (SR)

Finds that, to enhance the value of a newspaper's advertising, newspaper executives seek to broaden the scope of their operations by adding new subscribers and advertisers, while marketers tend to prefer narrowing the focus of operations, serving the existing customer base or concentrating exclusively on select market segments. (SR)

Analyses 476 food advertisements in newspapers from 3 different sized cities. Finds that brand names, food names, and descriptive vocabulary comprise the majority of language in food ads across newspaper groups. Offers suggestions for using newspaper ads in the classroom. (RS)

Each technology learning activity describes context and lists objectives, needed materials and equipment, student assignment, and evaluation questions. (SK)

Finds that (1) for neutral ads, people estimated themselves to be more resistant than others, but for emotional ads, more yielding to influence than others; (2) for public service announcements, there were no differences in perceived self and other influence; and (3) judgments of persuasive influence on self and others were markedly overestimated.…

Contends that public relations and advertising curriculums should be taken out of journalism/mass communication and/or business schools, and positioned as separate entities. (SR)

Investigates whether there is any correlation between successful advertising agency careers and undergraduate education. Finds that the educational tracks pursued by executives of the top 50 advertising agencies are so varied and remarkably evenly distributed that educational background appears to have little, if any, to do with success in…

Presents tips for selling ads in school newspapers. Discusses getting started in sales, the sales call, after the sale, and beyond the basics. (SR)

Discusses teaching visual literacy by teaching students how to decode advertising images, thus enabling them to move away from being passive receivers of messages to active unravelers. Shows how teachers can use concepts from semiotics to deconstruct advertising messages. (SR)

Describes how to teach business using critical thinking methods and how to assess elements of critical thinking including standards for judging it. Illustrates teaching methods, materials, and student activities for a course using a critical thinking approach to advertising principles. (SK)