Relevance theory, the premise that a hearer will make the effort to process a communication if he or she feels it will alter or enrich his/her cognitive environment, can be useful for increasing the effectiveness of advertising communication. It is particularly helpful for analyzing and improving the effectiveness of the creative devices often…

It is a good thing to demolish "magical thinking" if it refers to the view of language for which words have fixed, inevitable meanings. Words are often deprived of their meanings and reduced to verbal noises, producing involuntary responses like knee-reflexes. Various critics have discussed and written about the magical aspects of…

Within the texts of most contemporary ethnic American literatures, but especially those of Native American women, interwoven double-voiced strands of language and physical location constantly intertwine through recordings of individual memory and experience. The poems that result from these explorations create a self inextricably linked to Native…

The use of the term "Creole" to refer to the Haitian language is discussed, and it is argued that "Haitian" is a more appropriate term. Psycholinguistic and sociolinguistic functions of the term are examined, including its etymological and usage history and images associated with its application in a variety of locations and…

In addition to a foreword by Clifford Geertz and an introduction by Patricia Bizzell, this book features 12 essays by rhetoric and composition scholars responding to interviews with prominent scholars outside the discipline. The commentaries in the book entertain a range of topics, including language, rhetoric, philosophy, feminism and literary…

The role of discourse in education, specifically in the science classroom, is discussed. The discussion is based on the idea that talk in the classroom is not an end in itself but a means for inquiry, exploration, even activity, and expression of concepts. A framework for analysis of classroom discourse is outlined. In this approach, discourse is…

Suggesting combining poetry and science learning, this collection of materials maintains that the natural intersection of science and poetry can be used to stimulate thinking, create interest, and explore new possibilities. The collection includes: (1) the South Carolina Basic Skills Assessment Program's Objectives Reading/Science Match; (2)…

A study examined the "oral" vocabulary used by newspapers over a 100-year period. Approximately 8,000 sentences containing about 200,000 words were chosen at random from the front pages of "The New York Times" and "The Los Angeles Times" for the period 1890-1989. Specific vocabularies were constructed for…

The history of language in the United States shows trends and movements that embrace and at times reject the accommodation of other languages in public life. However, there has always been resistance to creating an exclusively monolingual society. Instead, a cyclical pattern best describes U.S. language policy through the major periods in U.S.…

Reviewing the situation of literacy in the mother tongue, the article reports on projects in: (1) Africa--Mali and Nigeria, (2) the Amazonian jungle of Peru in Latin America, and (3) Papua, New Guinea. Psychological, sociological, and educational advantages of the mother tongue are discussed. (MW)

Speakers of dialects are at a disadvantage in society. The intention is to teach them the standard language using the contrastive analysis approach. (Text is in German.) (TL)

Discusses the need for Canadians to recognize the significance of their national history as a unifying force. (Text is in French.) (PMP)

In response to the movement to declare English the official language of the United States (by state legislation/ballot initiative or federal constitutional amendment), this pamphlet addresses commonly raised issues in the debate over language legislation in the United States. The paper urges the reader to reject the Official English/English Only…

An analysis of a corpus of 252 specialized terms relating to the field of videotex, 144 in French and 108 in English, is presented in this document. The methods by which these terms are formed in both languages is examined, focusing on whether the terms have a linguistic basis in the French language or are borrowed from English. The differences…

Language is both a reflection of the status quo and a factor in perpetuating the status quo. People use language to encode their own experiences; memories are the encoded versions of reality. People learn how to characterize their experience by seeing how others characterize their own and others' experiences. When asked to talk about successful…