Discusses the design of effective questionnaires based on the concept of a hierarchical classification of Levels of Information: global (Level I), general concept (Level II), and specific (Level III). By tying question types to the information desired, the entire questionnaire can be improved. (JJD)

Thirteen ability tests were administered as defined within a mapping sentence containing four content facets: rule type, expression mode, language of communication and dimensionality of portrayed object. Smallest Space Analysis of intercorrelations among test scores showed the radex structure of the two-dimensional space conformed to the…

Examines the particular motivations that led to the rapid growth of national consumer advertising from 1910 to 1915. (FL)

Argues that editor William Allen White was striving to set a social and political agenda that would advance business values and bring prosperity to his home state, Kansas. (FL)

This bibliographic essay summarizes some of the outstanding problems of six major international librarianship journals--"Focus on International and Comparative Librarianship,""IFLA Journal,""International Library Review,""Journal of Library History, Philosophy and Comparative…

Analyzes reviewers' assessments of all publications on Latin American education included in the "Handbook of Latin American Studies" since 1969. Compares publications on education in South America with those relating to Central America and the Caribbean. Concludes that although the quality of research has been uneven, progress is being…

To illustrate how individual stories from "The Martian Chronicles" can be used to teach sociological concepts to secondary students, the story "Ylla," which can be used to teach about race-ethnic relations, is analyzed and discussed. Other issues of "Social Education" featuring science fiction and additional resources…

Projecting data from this content analysis, the authors concluded that viewers who watch one hour of prime-time programing each evening throughout the year would see over 2,700 irregular driving acts; over 250 acts in which people are endangered; 80 auto-caused deaths and injuries; and only 15 cases of seat-belt usage. (PD)

Describes a technique for analyzing local television newscasts that uses weighted categories of news content and an audience survey. Reports the results of a study that used the technique. (FL)

Concludes that the "London Times" and the Foreign Broadcast Information Service of the United States government provide both comprehensive and unbiased coverage of events in Rhodesia, while the "New York Times" is less complete and the "Christian Science Monitor" is selective. (FL)

Concludes that media coverage of issues with political consequence raised during the accident at the Three Mile Island nuclear power plant in 1979 was balanced. (FL)

Reveals that political advertisements in newspapers covered more issues than did their counterparts in either radio or television in the 1978 gubernatorial campaign in Alabama. (FL)

A study was conducted to develop and apply an interpretative system for identifying and determining the personal values and value systems of characters in and narrators of literary texts as expressed through the words of those characters and narrators. (HOD)

Analyzes the questions posed by reporters and the answers given by President John F. Kennedy in his formal press conferences. Concludes that questions that followed the rules for interviewing set forth by experts produced better answers than those that did not follow rules. (FL)