Examines how females and minorities are represented on children's Saturday morning television commercials, focusing on how often they are present, settings in which they are portrayed, and types of White-minority interactions. Finds that more women and minorities are present in advertisements than earlier studies indicated, but that White males…

Argues that the ability to narrate experience relies upon pervasive, culturally shared, and unquestioned myths. Analyzes the oral narrative of a seven-year-old Black female elementary school student. (FMW)

Used idiographic technique to identify employees' work-related goals and content analyzed responses from employees (N+ 175) of different organizational settings to form a positive and negative taxonomy of work outcomes. Found existing work outcome taxonomies were valid. Identified self-image concerns (referring to task-related behaviors and…

A descriptive analysis is given of the authors and articles appearing in "Research in Higher Education" since the journal was founded in 1973. The analysis compares the 1980s with the 1970s according to subject matter, methodology, authors and institutions. (Author/MLW)

Suggests that prominent themes in the conversations of spouses are metacommunication about relationships. Compares content themes of different marital types (traditional, separate, and independent) and more or less satisfied spouses. Finds marital satisfaction tends to be positively associated with communal and impersonal themes and negatively…

Studied four-year olds' writing development over a school year by analyzing their output on a word-processing program. Found a combined increase in productivity, complexity, and accuracy. Results suggest that these increases may be attributable to the word processing program and not solely to novelty, maturation and incidental learning, or teacher…

Discusses the use of natural language captions versus content analysis for retrieving multimedia data such as pictures. Topics addressed include using caption syntax; additional inferences from captions; supercaptions; integrating content analysis; and results of experiments on an expert system with pictures. (Contains 11 references.) (LRW)

Notes that athletic coaches appear infrequently in young adult novels and are typically narrowly drawn, flat characters. Discusses numerous "coaches" in young adult novels. Suggests that these coaches reflect the real-life good and bad coaches that exist in society. (RS)

Argues that, as the category of "technical products" has expanded and the public's enthusiasm for such products has lessened, marketing writers have begun to reconsider their approaches to technology in ads. Studies two technical ads in detail, and compares the ways in which they portray technology. (SR)

Reviews the research on sampling for daily newspapers and explores various sampling techniques for weekly newspapers. Contrasts different sample types to assess their utility in representing weekly newspaper content. Uses five content measures and tests three sampling techniques: simple random sampling and two "constructed year" samples,…

Presents a content analysis of Chinese newspapers before and after the Tiananmen Square protest. Shows that top leaders manipulated symbols given to the media and that these symbols rigorously highlighted the dominant ideology of the Chinese Communist Party and isolated participants of the 1989 Student Movement to legitimize the military…

Examines how particular characteristics of two companies' press releases, generated during a hostile takeover attempt, influenced the media's news decisions. Finds that press releases from Prime Computer were associated with newspaper articles that were longer, more favorable to its point of view, and contained the same lead message points as…

Examines the use of religious and sexual imagery in rock music videos to determine their frequency of occurrence and occurrence in combination. Content analysis of 160 videos shows that religious imagery is present in a significant and nonrandom fashion and that it is more likely to occur with sexual imagery than without it. (SLD)

Discusses portrayals of animals in children's realistic animal fiction over the course of the 20th century. Shows how the definition of animal hero generally changed from wild animals that were heroic for surviving against all odds to domesticated animals that were heroic for rescuing humans from wild beasts. Discusses animals as victims. (SR)

Indicates reporters used more successful question types, asked questions more concisely, were equally if not more likely to jeopardize question clarity, and were more likely to ask more argumentative, accusatory, and leading questions than undecided voters. Finds that both groups did reasonably well addressing topics considered important in making…