Suggests guidelines which will help school students develop good newspaper reading habits, in order to become more responsible citizens. (MB)

Reports on the findings of a content analysis of 896 nationally televised advertisements which showed that strictly defined, comparative advertisements are a relatively small percentage of total national television advertisements and that certain product types (drugs, household, and foods) are more likely to utilize comparisons. (MB)

Answers pertinent questions about the use of corporate communication policies, based on evaluation of written policies and in-depth interviews with corporate representatives. (JC)

Examines the past editorial policies of "College English," the types of articles that were commonly accepted for publication in its history, and the changes in that policy. Offers current statistics concerning the frequency of acceptance for various types of articles. (JC)

Examines coverage of the 1984 national election in the local newscasts of a CBS affiliate owned by the New York Times Company. Reports a bias in both time of coverage and direction of favorability toward the Reagan-Bush campaign. (MM)

This description of the activities of the Office of Scientific Information in the 1950s and 1960s covers the development of techniques in the content analysis of information, methods for processing index entries, and information retrieval devices. (CLB)

An analysis of the Journal of the American Society for Information Science (1970-84) examined (1) the nature of information science; (2) the relationship between information and library science; (3) whether information science is a new branch of science; (4) the relationship between information science and scientific information; and (5) whether a…

Claims all-news radio programming has appeal because it is monotonous, cyclically repetitive and expectable and that (1) the style encourages "habitual" and "automatic" listening with an economy of effort, and (2) the structure anesthetizes listeners by couching the news in familiar linguistic forms which subtly stabilize and…

A content analysis of the pictures in teacher training institutions' prospectuses was undertaken. The view of teaching conveyed was compared with primary school practice and found not to reflect the realities of contemporary classroom life. (Author/MT)

Discusses how current procedures for selecting/constructing equivalent texts may lead to error because of their specific limitations; proposes the utilization of micro-propositional analysis coupled with word-frequency lists and readability formulas for constructing "matching" texts; presents some procedures which researchers working in…

Reviews network coverage of Latin America, asserting that an orientation toward visually exciting crises without an adequate longitudinal awareness, encourages a lack of attention to social developments, with adverse foreign policy consequences. (MS)

Studies the fate of scientific observations as they pass from original reports intended for scientific peers into popular accounts aimed at a general audience. (FL)

A survey of over 1,300 newspapers shows major changes between 1979 and 1983 in content and layout. Several trends run counter to reader interests: (1) increasing the ratio of features to hard news, (2) reducing the balance of national/world news to local news, and (3) reducing the number of columns on specialized interests. (PD)

Suggests the possibility of combining aspects of a transformational generative theory such as deep structure case grammar with concepts from a nontransformational, nongenerative theoretical framework such as form content analysis, for practical application in the area of foreign language teaching. (SL)

Discusses the nature of cohesive relationships and the contribution of cohesion to comprehension in determining the role of cohesion in written text. (DF)