Flying a paper airplane as a standalone activity is hardly a novel instructional practice. However, in a typical university business analytics course where most work is on a computer, such a tactile experience is innovative. Aiming to build a paper airplane as an artifact, measure and record its characteristics, and report results provides an engaging opportunity for students to simulate a supply chain work experience. The paper airplane competition described in this brief provides instructors freedom within a framework to customize the practice of data acquisition for management decision-making. The illustration of key concepts in operations and supply chain management leads students to content and experiences consistent with components of the Education 4.0 framework. Course data include high self-reported levels of engagement; thus, we recommend using the paper airplane activity to demonstrate the business analytics process from data acquisition through visualization.