Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…

We develop a random forest classifier that helps assign academic credit for a student's class forum participation. The classification target are the four classes created by student rank quartiles. Course content experts provided ground truth by ranking a limited number of post pairs. We expand this labeled set via data augmentation. We compute the…

This dissertation study examined the factors that influence the ability of math faculty at a local community college to implement a new intermediate algebra for statistics course designed to improve the math remediation pathway. A gap analysis framework was used to identify the knowledge, motivation and organizational influences found in the…

This study aimed at finding out the degree of including international standards of science education in the physics syllabus of the secondary stage in Palestinian schools. The sample of the study consisted of the analytical aspect of the physics textbooks of the eleventh and twelfth grades. The findings of the study show that the rates of…

This article outlines the execution of a workshop in which students were encouraged to actively review the course contents on descriptive statistics by creating exercises for their fellow students. In a first-year statistics course in psychology, 39 out of 155 students participated in the workshop. In a subsequent evaluation, the workshop was…

Occluded genres in academia work "behind the scenes" to support and develop an academic's professional identity. However, while significant attention has been paid to occluded genres that support an academic's identity as a researcher, very little scholarship examines how occlusion operates in genres of pedagogy, such as the syllabus,…

Taking a lead from recent articles in "The History Teacher," the author placed history, popular culture, and historical literacy at the core of a history course entitled "Enchanted Capitalism: Myths, Monsters, and Markets." Drawing on folklore, literature, popular culture, and economics, the course explored the rise of…

This paper draws on self-efficacy questionnaire data collected at the beginning and end of the TOEIC course, TOEIC scores and focus group discussions data from participating students at a technical university in Vietnam. While the quantitative data reveal positive effects in terms of TOEIC self-efficacy, the qualitative data show how changes in…

This study focused on preservice secondary teacher's use of the Understanding by Design (UbD), framework to create effective, engaging lessons for their future secondary level students. The subjects consisted of 69 secondary pre-service secondary education majors at a Texas University who were enrolled in a required course for admission into the…

Students are attracted to innovation and entrepreneurship. However, it is challenging for them to take courses in I&E due to their already busy curriculums. This paper describes the "New Venture Design Experience," a one-year interdisciplinary program that pairs core and elective courses between the colleges of Engineering and…

This paper reports a case study of the manifestation of the teaching-research nexus in a research-active professor's classroom teaching of a research methods course targeting a cohort of Master of Education (MEd) students in early childhood education (ECE). The study was conducted at a research-intensive English-medium university in Hong Kong…

Autonomous learning is one of the most important factors in the field of language learning. Leaning a language demands a considerable amount of time and learners have to work inside and outside the classroom to develop their language skills. The present study explored ways of promoting autonomous learning skills in mixed-level of students of…

Global competition in higher education has facilitated the growth of English-medium instruction universities in countries where English is not a national language. In Europe, for example, the number of such programs at the bachelor's level has grown from only 55 in 2009 to 2900 in 2017. Colleges of business and management at these universities…

University level second language (L2) creative writing courses are widespread around the world. However, little empirical research has been done to document teachers and students' experiences with courses whose main focus is to develop students' creativity. In response, this case study was conducted to explore how an English native-speaking (NS)…

In Fall 2019 I taught the course "Race and Gender: The Politics of Intersection" and spent the semester to discussing how intersectionality functioned within the Asian Pacific American (APA) communities in the United States and in the larger global context. In the course, we discussed various aspects of intersectionality including how…