Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…

Summarizes problems posed by bibliographic control of large microform collections, and outlines five means of control--catalog items from scratch; obtain records from bibliographic utilities; use cataloging provided by micropublishers; provide in-house guides to collections; participate in cooperative cataloging project. Controversy over…

Describes a set of special programs for adolescents which have been sponsored by the Smithtown, New York, Public Library. The 12 programs outlined (one for each month of the year) include a summer jobs seminar, a swap shop, a music festival, a game tournament, and a summer sailing presentation. (JL)

Describes a method for measuring library impact by calculating the ratio of materials circulated in a time unit to those acquired in that period. A breakdown by Dewey Decimal Classification for a hypothetical library is reported, as well as how this ratio can be interpreted. (BK)

Discusses charging users for public library services, library costs, and the financial structures that influence public library policy. (CHC)

Examines the contributions of the MARC formats to library automation from the perspectives of users, intermediaries, and standards-making bodies. (RAA)

Developments in library services to Hispanic Americans include special collection development and outreach services to non-users but change is coming too slowly for America's fastest growing minority. Professional education has responded slowly, if at all to the Hispanic population's needs. (MBR)

Examines in detail the aims, forms, and methods of USSR library services provided for children, including information and bibliographical assistance, as well as the main areas of research being conducted in this field by Soviet specialists. (CWM)

Statement goals for formal collection development policies should include improved library services development. While such statements should be dynamic, and help define the total objectives of the institution, they should provide the necessary rationale for selection rather than serving as a substitute for book selection. (Author/MBR)

Examines the growth of map libraries in the United States, the evolution of specialized professional training for map librarians, and the associated growth of a corpus of literature about maps in libraries. The author also discusses map librarianship today and concludes that we have reached the end of the "Emergence of Maps in Libraries"…

Describes external sources of funding for public libraries to establish and maintain their technology infrastructure, telecommunications services, and network-based resources and services. Highlights include LSTA (Library Services and Technology Act); the E-rate program; and the Bill and Melissa Gates Foundation U.S. Library Program. (LRW)

Describes the dimensions and components of expert systems and their applications in libraries. Discussion of ways in which the productivity of library public services could be improved by using expert systems focuses on reference and bibliographic instruction applications. (four references) (MES)

Discusses the value of statistics in public library administration and recent efforts by the federal government and the Public Library Association (PLA) to gather public library statistics. PLA's Public Library Data Service (PLDS) Statistical Report '88 and planned online availability are described. An inset shows data on salaries for beginning…

Reviews a study by the RAND Corporation on the changing ethnic nature of California which focused on the impact for public library services of having the majority of the population composed of what once were racial and ethnic minorities. The report is criticized for the narrowness of the questions addressed, softness of data, and simplicity of…

Suggests ways to use library buildings and space to attract users and to showcase collections and services. Ideas for a marketing strategy using windows, promenades and walkways, the entrance of lobby, and the interior are offered. Increasing use by making libraries a place for fun and entertainment is also recommended. (MES)