Student recruitment is explored in a compilation of articles originally published in "CASE Currents." Focus is on marketing, market research, student consumerism, advertising, publications, recruitment tools, and students and alumni. Included in the 46 papers are the following: "A Management Approach to the Buyer's Market" (William Ihlanfeldt);…

Using questionnaires sent to deans or vice presidents of student personnel services at 15 southern California community colleges, to department chairpersons and/or division deans, and to student representatives, as well as copies of 1977-78 college catalogs and class schedules, this study tracked down and reviewed some of the stumbling blocks,…

The purpose of this bulletin is to make available information as to what and where college and university help through extension methods may be had. The information was gathered, in the main, by means of a questionnaire, sent to all colleges and universities in the United States, and by an examination of catalogues. The study shows that many…

A survey of master's students from 54 accredited library schools reveals that location and flexible scheduling were the prevailing reasons for the selection of a library program. Faculty, quality of programs, financial support, and costs were shown to be less important overall. (nine references) (EA)

Blue Ridge Community College (BRCC), in Flat Rock, North Carolina, has developed a student recruitment package that uses Asymetrix's ToolBook software package to introduce prospective students to the various curricula offered by the college. The ToolBook presentation uses a hypernavigation approach which allows users to directly access the…

The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

A guide to help identify strengths and weaknesses of study abroad programs is presented. Questions about the major components of these programs are listed, along with answers illustrating the most positive and negative responses. The components are classified under four headings: basic information, academic aspects, interaction with the host…

In order to determine if major differences exist in 1980 in medical technology programs, a nationwide survey was conducted to review course requirements of medical technology programs. A letter written on the American Society for Medical Technology stationery was mailed to 634 medical technology programs requesting a brochure or college catalog.…

This University of Maryland, College Park student handbook is intended as a reference to help academic achievement program (AAP) students successfully navigate the campus and the academic services available. Sections of the handbook cover the history, philosophy, and mission of the AAP; describe a summer transitional program; list the five program…

For many years, colleges, universities, and State departments of education have become more and more conscious of the importance of extension education, and of the obligation resting upon them to promote it in every way practicable. This is especially true of the State university, which, in many States, is now making an honest effort to extend the…

A central source for a diverse and scattered body of practice and knowledge is provided in this annotated resource book for management educators and management development students and practitioners. Articles, books, monographs, and chapters have been briefly summarized into the following chapters: Management Education: Objectives and Background;…

This pamphlet has been prepared for the special use of persons charged with the administration of agricultural colleges. Inasmuch as it shows in tabulated form the practice of the various colleges concerning the distribution of required subjects, committees on "courses of study" should find it useful in planning curricula. Principals of…

This study evaluated the computer skills and learning expectations of students in an introductory course at a regional university in the southeastern United States. A survey was administered to 595 students enrolled in sections of the Introduction to Computer Information Systems (CIS) course. The survey instrument charted such things as major and…

This document lists and describes the courses offered in vocational education programs in eight vocational subject areas in the state of Kentucky. The program areas described include: (1) agricultural science and technology education; (2) alternative vocational/academic programs; (3) business education; (4) health and personal services; (5) home…

Information is provided in this guide to assist educational institutions in bringing their catalogs and other informational materials into compliance with federal laws and regulations. It summarizes applicable laws and regulations and includes the names and mailing addresses of the agencies responsible for administering these laws, regulations,…