Defines the concept of marketing and relates models involving the exchanges and transactions of markets and charities to services offered by libraries. Market segmentation, understanding the behavior of markets, competition, and movement toward a market-oriented library are highlighted. Nineteen references are cited. (EJS)

A national program of library service to handicapped Canadians is long overdue and badly needed. (Author)

The use of any type of volunteer for essential (professional patron-oriented long term) services limits cumulative staff knowledge and undermines the case for full public support. However, the unemployed librarian can gain invaluable experience in special projects (unessential non-patron oriented in-house short term services) and should be…

Describes the library in Nome. (JB)

Describes the library system, its collection and its services (JB)

Describes a 12-month pilot project to test the feasibility of home loan of Super 8 projectors and cartridges. (JB)

The two types of ethics with which this paper is concerned are: (1) those directly related to policies or attitudes of reference service in relation to inquiries which are symptomatic of current social change and (2) those associated with the quality of individualized reference service. (Author/NH)

Librarians should be deeply committed to helping Chicano students better themselves and secure the full benefit of their college education. (16 references) (Author)

Expanding a large card catalog is a complex process requiring careful planning of procedure, judicious allocation of labor, and simplified techniques. The conclusion is reached that a major catalog expansion can be undertaken economically and without disruption of regular technical and public service activities. (6 references) (Author)

This overview draws together six articles on library services to the aging. Economic and demographic characteristics of these potential patrons are presented, along with social gerontology'' and related concepts through which their needs may be understood. Some of the literature on the subject is reviewed and gaps identified. (18 references) (KE)

Public libraries should not try to be social welfare agencies. Their primary function should be providing information by the printed word. (JS)

Suggested are ways of establishing and running a program of library services for migrant agricultural workers. (13 references) (SJ)

The success of any institution depends on the honest involvement of the people it serves. Voluntary action is no threat to the library profession, rather, it is a compliment, a vote of confidence which is enhancing the library field in the public eye and is opening up jobs. (12 references) (Author/NH)