In order to determine the extent of publishing efforts by state school library associations, a questionnaire was mailed to the presidents of fifty-two units. A list of state school library periodicals, with descriptive information, is included. (JB)

Discusses techniques for making student magazines more appealing. Examines design and format techniques. (HTH)

Concludes that designer magazine advertisements contain more traces of nostalgia than do those in consumer magazines and that they tend to be more extreme in their fluctuation patterns. Notes that nostalgia increases in ads when public confidence is decreasing. (FL)

Concludes that pricing equilibrium for advertising space is not present in metro editions of national magazines. (FL)

Professionals in nine education specialty areas ranked educational journals by perceived degree of importance. The data were used to analyze degrees of similarity among the areas. Results suggested that education specialty areas are nonoverlapping and noninterdependent and that the field of education is more a mosaic of specialties than a unified…

Discusses the differences between the serious ufologist and the interested novice, reviews essential reference works and journals dealing with UFOs, and addresses problems that libraries have in collecting UFO literature. (FM)

Reports analysis of five journals: "Commentary," the "Nation," the "New Republic,""Saturday Review," and the "Atlantic Monthly." Commonalities include exaggeration, moral indignation, and complex analysis with simple solutions. Concludes that these journals exist to persuade an educated, affluent, and influential readership that a certain kind of…

Discusses how authors choose the kind of journal to submit an article to and how they write different kinds of articles for different kinds of journals, explores the range of journals available, discusses the editor's functions and "refereeing," and describes the total publishing process, from manuscript receipt to journal issue. (Author)

This proposed alternative for resequencing output from online searches of journal literatures includes sorting hits by the journal in which they appear, and organizing hits within journal by the number of hits each journal contains. Benefits to the user are discussed, and a "Bradfordized" example is appended. (Author/SW)

Four hundred eighty-seven citations of the 1976 issues of the Journal of the American Society for Information Science and the Personnel and Guidance Journal were checked for accuracy: total error was 13.6 percent and 10.7 percent, respectively. Error categories included incorrect author name, article/book title, journal title; wrong entry; and…

Reports on the relation between interlibrary loan photocopying and the copyright guideline limits as suggested by the National Commission on New Technological Uses of Copyrighted Works (CONTU) for the proviso portion of the 1976 Copyright Law Subsection 108(g)(2) using data from a major scientific research library for 1976, 1977, and 1st quarter…

Codes 1038 magazine advertisements spanning 1940 through 1950 for mode of address in the child's body, face, eyes, and other areas. Indicates, regarding mode of address, significant rotating image trends toward a more direct address in the eyes and face of the child in the postwar period--trends that were absent in prewar and war years. (PA)

Reports results of national survey of superintendents' top reading choices from a list of 34 periodicals in educational leadership. Superintendents' top-ranked periodicals are "Educational Leadership,""Phi Delta Kappan,""School Administrator," and "American School Board Journal." (Contains 24 references.) (PKP)

Studied the extent of change in rankings of colleges by "U.S. News and World Report" across years and explored the implications for interpreting shifts in a school's rank over time. Findings confirm the concerns of critics in these areas. Makes five recommendations for improving the interpretability and usefulness of the rankings. (SLD)

Examines the relationship between advertising copy readability and advertising effectiveness. Finds that recall is improved when the copy style is either fairly easy or fairly hard to read. Suggests the value of considering copy readability as a potential contributor, though a minor one, to the success of magazine advertising. (RS)