Explains two basic approaches to bibliometric models (frequency-size, frequency-rank); cites 28 models; and analyzes three models--Price, Bookstein, and Brookes--by considering their internal properties, interrelationships, and generality. Validity of the generalizations is noted. Appendices include 32 references and list of 28 additional…

Citation data of 16 biochemistry and plant physiology journals show that reasons for lower citation potentials of plant physiology articles are: (1) readership is narrower for plant physiology journals; (2) plant physiologists can cite fewer thematically relevant new articles; and (3) plant physiology research fields are more isolated. References…

Discusses how to conduct a course using French press articles as the course text. Gives ideas for in- and out-of-class assignments and sources for the papers and journals. (EKN)

Reviews advertising typography in general interest, special interest, and trade magazines and concludes that special interest magazine ads are making the most effort to be fashionable, but also have the greatest chance of having functional problems. (FL)

Presents findings on the overall profile of weight control information portrayed in popular magazines and compares the assessment by professional judges with that of lay judges. Results indicate that, although articles differed in quality, weight control content was basically factual and reliable. (Author/JN)

Discusses "Slovo," a short-lived, Russian periodical that helped spread the theories of Zola and Marx in the late 1890s. (FL)

Reveals that most regional magazines published in the southern United States were begun after 1970. Notes that most publishers do not expect the number of such magazines to increase. (FL)

Explains how schools can purchase computer software. Lists are presented of (1) sources of published evaluations of selected software, (2) publications which contain names and sources of programs, and (3) magazines providing program listings appropriate for classroom use. (CT)

Ulrich's performance in listing references to indexes was tested by comparing its statement of where a journal is indexed with the list of the indexed journals in the indexing/abstracting services themselves. (Author)

Describes several studies, made by various organizations within the library community, which explored the feasibility of establishing a National Periodicals Center. The latest feasibility study is to be done at the Federal Government level and must take into consideration recent innovations in electronic communications technology. (Author/LLS)

The special section contains information on research projects in the area of deafness and periodicals relevant to deafness. (SBH)

Describes how a magazine produced by University of Ohio students came to be a city magazine. Includes information on how the magazine is put together by a production class that changes every quarter. (TJ)

Presents a critical analysis of advertising appearing in this journal from September 1978 to May 1979. (DF)

Lists names and addresses of a sampling of manufacturers, software distributors, magazines, and book publishers specializing in commercial resources for microcomputers. (LLS)

Black women are underrepresented and stereotyped in advertising in the popular press. Both their physical characteristics, which run counter to the American ideals of beauty, and their relatively limited buying power are factors in this underrepresentation and misrepresentation. (GC)