Two educational indexes' overlap of coverage is studied in terms of editorial policy, growth, and size of coverage, cover-to-cover vs. selective indexing, and the subject orientation of the periodicals concerned in order to compare two approaches to the same discipline. (Author/AP)

Describes Mosaico, a new Spanish-language book club from the Bookspan group. Discusses Mosaico's direct mail marketing campaign and advertisement in magazines; snapshots of the average Hispanic reader/customer; most popular titles; Mosaico's special relationship with publishers in its role as editorial publication, distribution network, publishing…

Presents the annual periodicals price study. Highlights include average prices; cost histories; cost projections for future budgeting; electronic journal issues; flip pricing, defined as online access at the core of pricing negotiations; various pricing models; purchasing print at deeply discounted prices; and current trends in pricing and in the…

Discusses what a science supervisor from Texas would like to see more of in future issues of this journal. (KHR)

In 1937, William George Bruce, then 81, published his memoirs. An excerpt from a chapter in that book deals with the events surrounding the founding of "The American School Board Journal." (MLF)

Examines the impact of sex role stereotyping in advertising on the perception of the degree to which women possess managerial attributes considered requisite for success in business. Finds that depicting women in professional roles in magazine ads results in higher evaluations by male subjects of the degree to which the nonrole female possessed…

Examines the pictorial coverage of African Americans in three major national magazines. Finds that African Americans increased visibility in photographs. Groups the photographs of African Americans into three time periods: (1) stereotyping (1937-52); (2) civil rights (1957-72); and (3) working within the system (1978-88). (RS)

Annotates articles from all issues of "The Journal of Technical Writing and Communication" (1971-89). Includes the following categories: education and pedagogy; preparation and presentation of technical information; research and theory in technical communication; and application of technology to technical communication. (MM)

Describes the evolution of a publication of student writing from a one-time publication for a statewide writing event to a bona fide quarterly high school writing periodical. Notes that the published writing comes from actual classroom writing assignments from a variety of content areas. (RS)

Examines the applicability of a typology of user motivations and its capacity to predict use of various magazine types. Finds that scores on environmental diversion, interaction, and surveillance scales are consistent with the choice of magazine. (RS)

Compares the dress of adult models in magazine advertisements in 1964 and 1984. Finds that nudity is more prevalent in magazine ads in 1984 than in 1964. (RS)

Presents high school teachers' suggestions for magazines to use in the English classroom. Notes that "Meryln's Pen" and "The New Yorker" were the magazines most frequently mentioned. (MM)

Examines photographs in educational psychology texts, subjects of studies reported in the "Journal of Educational Psychology," and references reported in the Educational Resources Information Center's (ERIC) system to determine if there is a bias in favor of studies relevant only to elementary school children. Finds a definite focus on…

Examines 102 issues (published in 1985 and 1986) of the "Eulenspiegel," the only magazine in the German Democratic Republic (GDR) devoted to humor and satire. Focuses on the "Eulenspiegel's" treatment of the United States to determine the nature of that satire, its purposes, and its effectiveness. (MM)

Describes problems with journal citation integrity, the conflict that has arisen between them and cataloging standards, and the parallel dangers presented by journal citations that are unverified. Emphasizes the importance of awareness on the part of public service librarians. (Author/JKP)