Data from three countries support validity of the technique of predicting readership of magazine articles on the basis of title ratings. (RB)

Study of responses to magazine advertisements by American students, their parents, and foreign students suggests cultural differences are larger than differences due to age. (RB)

Designed to help high school teachers improve their creative writing courses, this document stresses the value of submitting students' work to professional publications. Separate sections examine general rules for teaching creative writing, present background information on creativity, discuss benefits and problems involved in submitting students'…

Focusing on the major collections in the microform reading room at the University of Michigan Library, this guide lists only those collections for which there are indexes or guides in the microform reference collection. Materials described include personal family and presidential papers, early American newspapers, bibliographies of books and…

Designed for graduate students in clinical, community, developmental, personality, and social psychology, this guide describes the major resources for library research in psychology, with emphasis on key indexes, abstracts, and bibliographies leading to empirical and theoretical studies. Also included are research guides, encyclopedias and…

This guide to movie and TV nostalgia lists organizations and events, both with descriptive information. Sources include U.S. stores and outlets which carry publications, stills, posters, and other memorabilia related to movies and TV, as well as a selected list of sources of 8mm and 16mm films in the public domain. The annotated bibliography lists…

This book is a historical survey of mass communications in the United States. It discusses the development of print, film, and broadcast media within social, cultural, political, and economic contexts, from the first colonial newspapers to cable television. Some attention is given to contributions from abroad, especially from England and Europe,…

This study reports on an examination of the overlap of periodicals that are related to the discipline of education and that are currently received by the five southern University of California (UC) campuses. An estimate is made of the percentage of these commonly held periodicals that could be more economically borrowed from a regional resource…

Presents part one of a series on women's rights oriented publications for the past two centuries. (RB)

Of all the many journals and periodicals on reading, "Reading Teacher,""Elementary English," and "Journal of Reading" appear to be the best for the classroom English and reading teacher. (JH)

Suggests high school journalism staffs use commercial magazines as models for layout and graphic ideas. (RB)

A study examined whether advertising appeals based on product affiliation, achievement, and attributes would account for differences in male readership of liquor advertisements. The investigation focused on the relationship between the content of alcholic beverage advertisements and attention engagement, the first state in consumer information…

A study was conducted to compare "Time" and "Newsweek" magazines' fairness and coverage in the various presidential campaigns of the three Kennedy brothers. Researchers examined every story the two magazines published about John Kennedy's primary campaign, beginning January 1, 1960, and ending with his nomination at the…

In a 2-week period, the feature stories broadcast on television "magazines" were analyzed to determine how they differed from stories in the traditional print media. Five such programs were monitored: "60 Minutes,""20/20,""NBC Magazine,""PM Magazine," and "Hour." The feature story content…