Eight women's periodicals published in Quebec are described and their contents, readership, and editorial policies are discussed at length. The information was derived from interviews with editors, executives, or journalists, and the grouping excludes magazines focusing on one specialized topic. (MSE)

Some suggestions for introducing advertising into faculty-staff papers include get support from the administration, set an advertising policy, develop a budget, consult professionals, structure the advertising department, and hire an advertising representative. (MLW)

This study investigates educational research productivity in institutions of higher education in the United States based on contributions to American Educational Research Association annual meetings and 14 leading educational research journals over a seven-year period: 1975-1981. Data were analyzed along two dimensions: total productivity and…

The costs of producing an alumni magazine led to the establishment of the Alumni Magazine Consortium by John Hopkins, Rensselaer Polytechnic, Franklin and Marshall College, Worcester Polytechnic, and Hartwick College. A 16-page core of material in the center of each magazine is wrapped with a client school manuscript. (MLW)

Indicates that consumers place little value on advertisements in nationally circulated magazines and on television as sources of information. Television commercials seem to be valued even less than print advertisements. (FL)

Indexes to literature published in English-language little magazines are analyzed for duplication and completeness of coverage, and the number of little magazines founded since 1900 is estimated to determine the extent of literary work accessible by means of indexes. A 50-item annotated list of information sources and 12 references are included.

Developing a rational scanning process that reaches a balance between what is needed and what is possible within the limitations of an institution's resources is discussed. The different kinds of scanning, which kind to use at each stage of the process, and why are described. (MLW)

Methods for determining core anthropological journals are reviewed, including basic lists, user studies, and citation analysis. Merits and limitations of each method are assessed. Twenty-six references are cited. (EJS)

This overview of vendors supplying goods and services to libraries notes the development of library suppliers, services offered by subscription agencies, the use of online systems, services offered by book jobbers, other vendor services, binderies, and consumerism. (EJS)

Urges using resources from professional publications, scholastic journalism periodicals, and exchange publications from peer groups as primary teaching tools in the journalism classroom. (AEA)

Suggests that microfilm storage areas can be more efficiently utilized if the unfilled spaces on microfilm reels are consolidated through splicing with microfilm from successive reels. The splicing procedure costs and equipment requirements are briefly discussed. A 17-item reference list on micrographic splicing is attached. (Author/JL)

Reports that audiences found newspaper advertisements to be more useful than those appearing in other media and that the more exposure a person had to a given medium, the more useful s/he perceived its advertisements to be. (FL)