Contends that the index at the back of a book is an important reader service. Discusses how and why to index, and how to make indexes interesting. Outlines programs, such as Filemaker and Adobe, which help the indexing process. (PM)

Suggests newspaper editors and television producers do not have much use for scholars or scholarship. Discusses ways major United States newspapers responded to the publication of the National Reading Panel's report. Suggest the relatively few stories published on the report was due to the fact that the message of the report was not new to…

Notes that the notion of authors consulting their audiences is an old one. Discusses how Homer, Ernest Hemingway, and James Joyce reworked their writing to suit the taste of their audiences. (RS)

Describe the Roman concepts of "decorum" and "ornatus." Analyzes a speech from Shakespeare's "Romeo and Juliet," showing how these concepts advance plot, deepen character, and create expectations. Demonstrates how these concepts are useful in the criticism of American public address by applying them to Ronald Reagan's…

Addresses the following censorship issues: (1) whether a group has the right to impose its world view on another group; (2) whether artistic visions which attack any group's values should be permitted; and (3) the limits of artistic freedom and who defines those limits. Cites examples from various plays through the years. (PA)

Presents an author's frustrations with poor editing in the form of advice from an editor who has been edited. Discusses deciding what to change, grammar and style, and knowing the audience and the author. (RS)

Points out that understanding the buyer's perspective is critical to developing effective marketing materials. Discusses how to determine the buying concerns that are relevant to customers and products and how to organize good marketing writing. (SR)

Suggests pushing students to explore their own knowledge of and instincts about their experiences as they write to any audience. Discusses the "when,""where," and "how" of revision. Discusses limiting scope and focus, adding dialogue and interviews, switching point of view and voice, and transforming research papers and narrative. (PRA)

Discusses the link between writing and the metaphor of voice. Examines aspects of reading and writing that are promoted through such discursive connections and what alternative approaches to writing and reading might be emphasized in their stead. Discusses how practices in the classroom change when the voice metaphor is not emphasized. (PRA)

Offers suggestions to help technical writers get a start in marketing writing. Discusses thinking differently, making the transition, and good beginner projects. (SR)

Explores how the eminent scientist George Washington Carver applied his "voice" to technical documents that needed to be persuasive and readable. (SR)

Investigates the expectations and needs of audience in the health care professions. Determines (through interviews) audience reading habits, desired document qualities, and intended use. Finds that some health care professionals' expectations are similar to those of other technical writers, but some are specific to health care. Notes that findings…

Asks what it is that the audience wants. Suggests a reconceptualization of the rhetorical situation by re-engendering or transgendering the speaker/audience couple as "a hermaphrodite, as a con/fusion of Hermes, the god of messages, and Aphrodite, the goddess of love," as a way to invigorate rhetorical theory and current composition…

Discusses why educational researchers need to rethink their roles, methods, texts, and contexts to bring about meaningful educational reform. In particular, researchers must rethink their audience and their relationships with that audience. (SLD)

Discusses the necessity of clear speech in the theater, especially in this age of media "watching, not listening to." Finds that theater professionals cannot expect an audience to listen if the language is not spoken as if it mattered. (PA)