A study examined whether mass media exposure is a unidimensional, bidimensional, or multidimensional construct as reflected in commonly used indicators of exposure. Telephone interviews were conducted with 534 households to determine media exposure. A structural equation model was proposed to account for the dimensionality of mass media exposure,…

An annotated bibliography on universities in the Caribbean region for the period since World War II is presented. The focus is on access to universities. For book citations, each annotation contains the author's name, publication title, place of publication, publisher, date, and number of pages. Journal references consist of author, title of…

A content analysis of the photographs included in four employee magazines was conducted for the period of 1978 to 1983 to investigate the manner in which the publications used photographs to carry messages about people, their relationship to the organization, and the work environment. The publications selected for analysis were all employee…

Since magazine faculty must compress learning objectives into tightly packed syllabi, it is important for these syllabi to be effectively organized to focus on process and not on product. Some characteristics of the "perfect" syllabus are: (1) it is devised within a curricular context; (2) it reflects awareness of the capabilities and…

To prepare college graduates for careers in the magazine publishing industry, a magazine curriculum requires a complex array of disparate courses. Small colleges offer the best environment for reformatting magazine education. In order for a magazine curriculum to develop, grow, and thrive it must have access to students with specialized interests…

Invention is the creation of a new device or technique or the use of some particular phenomenon to achieve a given result. Examples of technological invention can be found at all times and in all places of human history. This paper chronicles the history of invention and provides references to materials that discuss the socio-cultural, economic,…

Changing from a non-profit foundation to a for-profit corporation, "Ms." magazine recently passed through a transitional phase, transforming its image to attract more advertisers. Four issues published after the fifteenth anniversary issue, when the new image was introduced, illumine both the hegemony of patriarchal capitalism and the…

A study was done to describe the typical new consumer magazine that was published in the United States between 1979 and 1983 and to determine the relationships between those magazines still being published (as of 1984) and those that ceased publication. A content analysis of 234 new magazines utilized circulation figures, commonalities of first…

A study was undertaken of specialized magazine editors' perceptions of audience characteristics as well as the perceived role of their publications. Specifically, the study examines the relationship between the editors' perceptions of reader problem recognition, level of involvement, constraint recognition, and possession of reference criteria and…

Content trends were analyzed in more than 3,000 articles in two selected special interest magazines ("Audubon" and "Environment") and two general audience magazines ("Time" and "Saturday Review") for the period 1959-1979. Through this analysis, the study examined the role of the two media types as well as…

Print news media coverage of Jesse Jackson's 1984 presidential campaign was analyzed to determine whether publishers followed their roles as liberal, moderate, or conservative publications in their coverage. It was hypothesized that print media coverage would be similar across publications regardless of editorial slant, because of the dominance of…

Numerous scientific investigations show that air inside office buildings and residences can be contaminated by a large variety of toxic contaminants, some in concentrations sufficient to adversely affect the health of those exposed. The internal building environment of new or recently remodeled buildings may be responsible for illnesses sometimes…

Innovations in communications, space, medicine, and other technologies are sure to have an impact on the world of tomorrow and the way we view that world. This guide to the literature on future technology is not intended to be a comprehensive bibliography. It is designed to provide the reader with a set of resources that can be used to focus on…

"Highlights" magazine receives approximately 75,000 letters and contributions each year from young readers. Common concerns children write about include getting along with family members and friends, problems at school, and social and personal problems. Only a tiny percentage write of grave problems such as abuse, suicide, or drugs.…

The results of a survey of the New York Metropolitan Reference and Research Library Agency (METRO) and selected Association of Research Libraries (ARL) member-libraries concerning the selection tools they use the most frequently in acquiring new materials are tabulated in this guide. The categories covered by the survey are based on the Library of…