The aim of this book is to provide an introduction to the history and present organization of newspapers, magazines, radio, and television in East and West Germany, Austria, and Switzerland. The first four chapters discuss West Germany; the last three cover Austria, Switzerland, and East Germany. Comparisons are made not only between the four…

In this paper, two magazine courses offered at Colorado State University as part of the Technical-Business Journalism concentration are described in terms of course content, class assignments, and course objectives. The course entitled "Writing for Specialized Audiences" assumes that the majority of magazines published today are edited for readers…

The traditions of the Chinese press in Malaysia go back 160 years to Malaysia's first Chinese-language newspaper, considered by scholars as the first modern periodical anywhere. Since then, this press has aided Christian missionary efforts in China and Southeast Asia, helped develop permanent Chinese communities in the Malay peninsula, called for…

Using an IBM 1401 computer with an 8,000 byte core capacity, the University of New Orleans has developed and is using an automated library acquisitions system. The system generates reports and documents that serve the library's administration, accounting, acquisitions, and serials staffs. Both monographic and serials acquisitions are processed…

Over 300 serials held by the Library Science Library at the University of Michigan are arranged by continent, then by country. For each serial the title and place of publication are given. (DS/PF)

The bibliography has been prepared to assist in the development of libraries in State departments of education and in institutions of higher education with new programs in adult education. The books, journals, and articles cited were obtained from the reading lists of courses in adult education conducted by more than 150 members of the Commission…

The educational resources related to organizational communication listed in this document consist of the following: 12 texts and readers, 75 reference books, 17 publishers active in the field, 2 bibliographies, more than 300 articles, almost 200 journals, over 50 films (with annotations), 9 film distributors, and sources of simulations and games.…

The July 1975 issue of Drexel Library Quarterly is dedicated to current issues in serials librarianship. Two contributors present conflicting opinions on means of bibliographic control, specifically main entries and the International Standard Bibliographic Description (Serials) (ISBD(S). International issues are discussed, as are major national…

Results of a survey on the classification and arrangement of microforms in 147 moderate sized college and university libraries in the United States are presented. Statistics on the size of microform holdings and arrangement of microforms are given. The absence of standards for arrangement of and access to microforms is discussed, and treatment of…

The Indiana Career Resource Center has organized this annotated bibliography to provide an efficient and comprehensive collection of a suggested set of career development-related resources. The bibliography contains 645 annotated and categorized listings of printed materials (which are grouped into four sections: professionally-oriented, youth…

Teachers should understand how the persuasive process employed by advertisers affects consumers' cognitive responses. They should also be aware of the purposes and techniques employed by the American consumer movement, which is attempting to augment the rights and power of buyers in relation to sellers. Since a review of the current rights of…

A concise explanation is provided of the Educational Resources Information Center (ERIC) and its major components: Resources in Education (RIE) and Current Index to Journals in Education (CIJE). ERIC's publications are explained, and instructions are given for conducting a topic search through the ERIC system, from locating the correct terms in…

A series of articles written by well-known educators in the field of career education appears in this special issue of the National Association of Secondary School Principals Bulletin. These articles take a close look at the meaning, development, and current status of career education today. They are: Career Education: A Report, by Sidney P.…

Presented is a list of references from journals, newspapers, and professional reports dealing with various aspects of the deaf-blind child. (JM)

This publication reports the practices of 46 livestock producers relating to their use of market news as reported in personal interviews made in September, 1969, in three counties in Illinois. The questionnaire provided for information for: volume of livestock, type, location, frequency of use of various media used to obtain livestock market news;…