This report summarizes the decisions of the Virginia Commonwealth University Joint Committee to Study Library Periodical Services that were scheduled for implementation for the fall 1987 semester. Approved decisions are outlined for the areas of: (1) photocopiers, including photocopy services and Vendacard; (2) bound volumes, including loan…

This guide to the literature on current and historical developments in science and technology in China is not intended to be a comprehensive bibliography. It is designed to provide the reader with a set of resources that can be used to focus on the topic. The document lists the subject headings used by the Library of Congress in cataloging…

This guide provides annotated lists of books, journals, indexes, and computer-based services and organizations that are sources of test information. The guide directs educators to test information about assessing academic ability, aptitude, achievement, personality, vocational aptitude, and intelligence, as well as specialized topics such as…

The core journals of library and information science were identified by overlap of coverage in Library Literature and Information Science Abstracts. Those core journals which review English language monographs in the field and are published by U.S. trade or university presses were identified. Reviews for the 6-month period from July 1, 1984, to…

Advertising research has indicated that a high degree of sexism toward women occurs in magazine and television advertising. However, the design of such marketing studies is different from the designs typically used in most psychological research. An experimental approach was used for a study in which 137 college students rated 10 control and 10…

The papers contained in this compilation were drawn from the proceedings of a 1978 conference on periodical publishing in Wisconsin. Papers in the first section of the collection deal with the basics of publishing and cover such topics as selecting articles, starting a new publication, mailing procedures, aesthetics and layout, and printing…

A study examined how four news magazines in North America and Western Europe covered British public reaction to the 1982 Falklands War. The news magazines--similar in format--represented four nations with varying degrees of closeness to Great Britain: the United States ("Time"), Canada ("Macleans"), West Germany…

The news photo content in randomly selected issues of "Time" and "Newsweek" for the years 1940, 1960, and 1980 was analyzed to document the degree of media change, if any, that occurred. A comparison was made of the number of male and female newsmakers, the roles these newsmakers portrayed, and the magazine departments in which…

From 1950 to 1970, daily newspaper household penetration (DNHP) levels dropped from 1.24 to 0.99 in the United States. This paper describes some of the variables involved in this decline and outlines a market-by-market statistical analysis of the relationship between the penetration levels of daily newspapers and other forms of mass media. From…

This paper discusses three conceptual problems--point of view, unit of bias, and behavioral response--with using content analysis to study news bias. The paper shows that the point of view of the content analyst is not appropriate if one wants to see how news consumers define and react to bias, that the unit of bias should be the specific instance…

Coverage of two Third World countries, Mexico and Lebanon, by "Time" and "Newsweek" magazines was analyzed by comparing the cultural differences in meanings attached to words used in the magazines to describe the two countries. Stories were collected about the countries from each issue of the magazines published in 1979. The…

Twelve issues of Library Journal, randomly selected every other year from 1958 to 1980, were analyzed under the headings of general data, articles, text departments, book review sections, and advertisements to determine any changes such as scope, emphasis, and audience. Findings included increases in the number of pages per year during 1958 to…

The opinions of 51 journal editors concerning the concept of a manuscript marketing newsletter for academicians were surveyed. The proposed monthly or quarterly newsletter would inform authors and researchers of editorial needs and requirements for publications. Editors of highly regarded journals in education, psychology, and sociology were…

A study by the Northern Territories Department of Community Development systematically and specifically identified information needs and categories of clients through a set of intellectual concepts in the fields of sport, recreation, and leisure. A survey of Australia's serials holdings was conducted to assess the country's existing information…

When a major national news magazine decided to advertise on television to increase circulation, market researchers had to design research procedures that would assess the effectiveness of various advertising options. The system was designed around the toll-free telephone number given in the advertisement, with the receiving operator recording the…