The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

The usefulness of marketing functions as they relate to higher education enrollment and financial problems is addressed, and proven marketing principles that have been violated by higher education decision-makers are considered. It is suggested that a college or university operation can be examined within the same context as any product…

This study was designed to determine the feasibility of utilizing North Carolina's community and technical colleges as a statewide system for providing inservice day care training. Seven aspects of training were addressed: (1) programs and resources whereby institutions could provide training; (2) institutional experience in providing inservice…

Narrative text, tables, maps, and photographs present an overview of the Appalachian Regional Commission's (ARC) activities in fiscal year 1979, past achievements, and future goals. Major accomplishments of 1979 include: utilization of the $233 million appropriation for highway construction; approval of over $143 million in ARC funds for 985…

Narrative text, tables, maps, and photographs present an overview of the Appalachian Regional Commission's (ARC) activities in fiscal year 1980, past achievements, and future goals. Major accomplishments of 1980 include: allocation of almost $13 million for 1,023 nonhighway projects; completion or construction of almost 60% of the Appalachian…

This report presents the field tests plan including site selection for the Basic Skill Development Through Vocational Education Project. (The project's purpose is to develop Resource and Teacher Guides to provide vocational and occupational education teachers with information about ways of incorporating basic skills instruction into occupational…

This curriculum guide describes courses included in business education programs in Louisiana high schools in terms of competencies that, when achieved, will enable the student to obtain employment. Five courses are described in the guide: Typewriting I and II, Shorthand I and II, and Clerical Office Practice. For each course, general performance…

Macro-indicators concerning finances of Ontario universities for 1970-71 to 1979-80 are considered, along with supporting data that might be used to generate such indicators, and complementary analyses that might be used to enhance understanding of both indicators and data. Operating revenue in constant dollars has been identified per…

This supplement to a source book providing information on developing a training program for mentally handicapped adults describes in detail group counseling and community experience components. It offers concrete information emanating from the East Brunswick (New Jersey) Adult Mentally Handicapped Program. The first section overviews the current…

This module on continuing one's development as an adult educator is the eleventh of 11 modules in the set, Introduction to Teaching Adults. Designed to meet the learning needs of part-time continuing education instructors, these modules can be used as resource materials for local workshops or study-discussion groups, as self-instruction (each…

Adapted from military service training materials, this publication contains course materials for teaching finish carpentry, both in the classroom and through practical experience. Students completing this short course will be able to finish carpentry projects involving wallboard, plywood panel, composition floor tile, and acoustical ceiling tile.…

"Exploring Careers" is a career education resource program, published in fifteen separate booklets, for junior high school-age students. It provides information about the world of work and offers its readers a way of learning about themselves and relating that information to career choices. The publications aim to build career awareness…

"Exploring Careers" is a career education resource program, published in fifteen separate booklets, for junior high school-age students. It provides information about the world of work and offers its readers a way of learning about themselves and relating that information to career choices. The publications aim to build career awareness by means…

This four-part report presents a graphic and textual summary of the operating budget requested by the Illinois Community College Board (ICCB) for fiscal year (FY) 1982. Part I details: (1) allocations to the individual colleges, the State Community College of East St. Louis (SCCESL), the ICCB Office, the State University Retirement System, and the…

School site budgeting may be said to exist when the school board and central office administration provide principals, in consultation with staff and sometimes community representatives, with an opportunity to prepare a budget for the allocation of resources at the school level. The objectives of school based budgeting include achieving more…