To instruct journalism/mass communication students in the use of quantitative research skills, a case study guided students through scientifically designed readership studies of three trade magazine audiences. The readership studies surveyed students for three consecutive years at a large midwestern university to compare characteristics of readers…

This manual is designed to assist searchers in developing cost-effective techniques for searching ABI/INFORM, a database which provides worldwide coverage of management trends, tactics, and techniques, citing articles from more than 550 business and management journals in English and other languages. ONTAP ABI/INFORM, a subset of the database, is…

Although Eleanor Roosevelt's career as a magazine journalist has been all but forgotten, it was an important part of her public activity while she was First Lady from 1933 to 1945. In contrast to ideas then current, Mrs. Roosevelt insisted on her right to earn money from her magazine work while in the White House. There is also evidence that her…

Between 1964 and 1968, "U. S. News and World Report" engaged in symbolic discourse with its readership through its coverage of Dr. Martin Luther King, Jr. "U. S. News" faced a dilemma in the mingling of King's force as a symbol with the power exerted by the egalitarian principles that Gunnar Myrdal identified as components of…

This report documents more than 1,421 books, articles, and audiovisual materials collected and analyzed for the National Entrepreneurship Clearinghouse database over a two-year period starting in 1987. (The database and this report will be updated annually.) The sections of the report catalog articles, books and reports, curricula and textbooks,…

Intended for elementary, secondary, and college level teachers of Asian studies, this directory describes resources on Asia. The directory has two major sections. The first section describes "National Resources." Included are professional organizations, resource guides and bibliographies, periodicals, and film guides and sources.…

This circular provides information about reading materials in large type, i.e., materials set in type that is a minimum size of 14-point and, most commonly, 16- to 18-point size. Most of the materials listed are typeset, but a few are photographically enlarged conventionally printed books or typewritten materials prepared using a large-print…

Papers on interlibrary lending which were presented at the 1982 International Federation of Library Associations (IFLA) conference include: (1) "Inter-Library Loan Service of the National Library of China," a description by Huang Jungui and Zhao Qikang (People's Republic of China) of the history, organization, purposes, and possible…

The mass magazine industry offers new role images for women in contemporary magazines, assuming that they reflect the psychological needs of women's changing sex-role identities. To determine whether women classified as androgynous by the Bem Sex Role Inventory (BSRI) would prefer nontraditional models of femininity, 101 college women were asked…

Books on the general background of computer use and on the programming of computers are reviewed. In a second section, newsletters and journals concerned with computers and computer education are described. (DT)

This paper traces the development of parent education in America from 1700 to the present. Discussed are the emphasis, scope and organizational patterns of delivery during five periods: 1700-1850, 1850-1900, 1900-1930, 1930-1955, and 1955-present. From 1700 to 1850 information to parents generally reflected Calvinist-Evangelical philosophy. The…

Basic reference sources relevant to women and film/television are listed. A directory of resource centers, professional organizations, and groups involved in training women in the media provides address, telephone number, and a brief description of each organization. A section on literature and films lists books and pamphlets, periodicals and…

Discusses the use of press materials, including newspapers, magazines, news weeklies, and publicity ads in French civilization instruction. (Text is in French.) (AM)